Innovating in the Digital Era: The Evolving Role of Digital Media on New Product Launches
When considering new launches, the role that advertising plays is consistent: Advertising drives awareness; awareness drives trial; and trial drives volume. It makes sense therefore, that when compared to existing products, new products are more reliant on advertising support to grow.
A Look at How Home Care Product Claim Preferences Have Shifted Amid the COVID-19 Pandemic
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
Football Fervor: Anticipation Builds in Russia With Two FIFA Tournaments Ahead
Nielsen Sports’ latest 2018 FIFA World Cup Tracking Study shows that 94% of Russians are aware of the FIFA World Cup, with three-fourths saying they’re excited about the prospect of hosting the tournament.
2016 World Sports Review
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Confidence Is Rising in Europe, But Concerns Remain
Consumer confidence throughout the European region continued its steady, uphill climb in the third quarter, as 21 of 32 markets (66%) showed index score improvements from the second quarter.
Global Consumer Confidence Is More Upbeat in 2015, but Variation Exists Across Markets
Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97. After a slight dip at the end of last year, when all regional confidence scores declined, it was a more upbeat start to the year, as confidence increased...
Uncommon Sense: Breaking the Cycle of Trade Promotion "Spend" in Europe
Spend more than a few minutes in a conversation with someone in the CPG industry and you’ll almost inevitably find yourself discussing the spiraling cost of trade promotion. In Europe, decent returns on trade promotion spend are increasingly hard to generate. So how can we turn things around?
How Private Label and Retailers are Disrupting the Trading Environment in Western Europe
Times are changing for Europe’s retail food market, and operators are consequently finding it increasingly difficult to boost their sales. Three agents of change have affected food retailing in Europe over the last 20 years. Europe’s markets initially swelled with rapid store expansion and the...
Consumers are Holding Their Breath as the Dust Settles in Europe
While the economy stabilizes in Europe, consumers have remained wary. Confidence fell in 18 of the region’s 32 markets measured in the fourth quarter of 2013, according to Nielsen’s latest Global Survey of Consumer Confidence. And the biggest index declines came from the previous quarter’s...