Battle of the Brands: Consumer Disloyalty is Sweeping the Globe
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
Amid Digital Sponsorship Options, Don’t Neglect Social Media
With digital now a critical channel for brands, it’s no surprise that they’re actively looking to better understand and measure returns in the space. They’re also actively looking to social media and sponsorships as a way to amplify their digital returns.
Perspectives: The Case for Unified Sports Sponsorship Measurement
Global sports are thriving, but media consumption is changing before our eyes. And as the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm.
The Keys to Unlocking the Millennial Mindset
As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.
Live TV + Social Media = Engaged Viewers
From keeping tabs on friends via social media to skipping lines at the store by shopping online, technology continues to reshape our everyday habits. And it's changing when, where and how we watch video programming.
Sports Fans Amplify the Action Across Screens
Sports fans love to follow their favorite games on TV, and their Twitter conversations speak volumes about how much they share their excitement with others. Just look at the numbers from 2013. During the year, 50 percent of Tweets about TV in the U.S.—a total of 492 million Tweets—were about...
Millennials: Technology = Social Connection
Where’s the strangest place you’ve ever used your smartphone or tablet PC? For Millennials, the real question is where haven’t they used their devices. While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977...
Super Bowl XLVIII: Nielsen Twitter TV Ratings Post-Game Report
There’s nothing quite like watching the Super Bowl—or jumping into the conversation about it on Twitter. And this year’s big game had plenty of action—both on the field and across social media channels. According to Nielsen SocialGuide, Tweets in the U.S. about Sunday’s telecast of...
Super Bowl XLVIII Draws 111.5 Million Viewers, 25.3 Million Tweets
According to preliminary results from Nielsen, the telecast of Super Bowl XLVIII on FOX drew an average audience of 111.5 million viewers, who tuned in to watch the first “cold weather” NFL Championship game. The game, in which the Seattle Seahawks defeated the Denver Broncos by a score of 43...
The Digital Drive: How Fans Connect with the Super Bowl Teams Off the Field
Football fans are invaluable to their favorite teams, lending their support all season and into the Super Bowl. For proof, you don’t need look any further than the Seattle Seahawks’ fans, who set a world record for crowd noise during the team’s home games this season. While neither team can...