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Shifting Sands Of Consumer Sentiment Across West Africa

Ghana’s latest Consumer Confidence Index (CCI) for the fourth quarter of 2018 shows a five point decrease to 108, while Nigeria’s CCI has dropped one point to 117, presenting a diverse picture of consumer sentiment across West Africa.

South African Consumer Confidence In A 'Holding Pattern'

The Consumer Confidence Index (CCI) for South Africa for Q3, 2018 remains unchanged compared to the previous quarter, remaining at 90 with South Africans seemingly in a state of limbo, as they wait for a highly anticipated economic turnaround.

West Africa Consumer Confidence Shows Small Dips & Some Gains

Nigeria’s latest Consumer Confidence Index (CCI) for the third quarter of 2018 has shown a four point decline to 118, while Ghana’s CCI for the same quarter has risen five points to 113, all in all a fairly stable picture for West Africa.

East African Consumer Confidence On The Backfoot

Kenya’s latest Nielsen Consumer Confidence Index (CCI) score for Quarter 3, 2018 has dropped a steep 10 points, since the previous quarter, to 94, revealing a volatile consumer mindset and underlying uncertainties.

Private Label Surges Ahead With R49.3B In Annual Sales

Private Label products in South Africa now equate to R49.3-Billion annually and the sector commands a healthy 21.1% share of the retail sector, up from 20% in 2017, according to the 2018 Nielsen report on 'State of Private Label in South Africa'.

Nielsen Fanlinks Connects Fans With Brands

Tapping into the value of the South African sports fan market, Nielsen Sports has announced the launch of its latest offering FanLinks, which combines purchase behaviour of South African households with their interest across sports and entertainment, offering a new way of identifying the brands...


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