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Nielsen in Thailand

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Thailand. Learn more about our local offerings.

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Explore the latest insights for Thailand

Perspective
Unlocking the potential of radio in marketing mix models

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…

Media
3mins read
Article
What’s next for women’s sports: Fueling growth by proving value

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…

Sports & gaming
7mins read
Report
2024 Annual Marketing Report

Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own…

Marketing performance
2mins read

Discover the latest news from Nielsen in Thailand

Latest Nielsen data shows travel industry ad spend on the rise

Nielsen Ad Intel reveals Australia’s travel industry ad spend rose 9% YoY, driven by airlines and travel…

Read more: Latest Nielsen data shows travel industry ad spend on the rise
Nielsen Ad Intel 2024 Advertising Spend Report reveals New Zealand’s top advertisers, leading industries, and market shifts

Discover New Zealand’s top advertisers, highest-spending industries, and major market shifts in Nielsen Ad…

Read more: Nielsen Ad Intel 2024 Advertising Spend Report reveals New Zealand’s top advertisers, leading industries, and market shifts
Nielsen data shows financial sector ad spend rise in NZ amid shifting consumer sentiment and growing economic pressures

Nielsen reveals New Zealand’s financial sector ad spend hits $295.3M amid rising economic pressures and…

Read more: Nielsen data shows financial sector ad spend rise in NZ amid shifting consumer sentiment and growing economic pressures

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