Insights | 30-10-2025
Happy Halloween! Horror movie TV trends this spooky season
Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?
Insights
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Insights | 23-10-2025
The Record: Q3 U.S. audio listening trends
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q3…
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Insights | 20-10-2025
Getting ahead during retail’s peak advertising season
As consumers ready their carts for the year’s biggest sales events, brands and agencies across Southeast…
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Insights | 15-10-2025
Engaging U.S. soccer fans ahead of FIFA World Cup 2026™
Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach the…
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Insights | 09-10-2025
Marketing ROI Blueprint 2025
Explore our blueprint for elevating your marketing ROI, aligning strategy with measurable impact, and making…
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Insights | 25-09-2025
Cross-media ad strategies are evolving—Here’s what’s missing in your ROI equation
Holistic data around ad spend and creative are critical for cross-media ad strategies that drive results.
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Insights | 23-09-2025
Unlocking personalized marketing with local consumer insights
Discover how local consumer insights influence purchase decisions and can enhance your marketing strategies.
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Insights | 10-09-2025
77th Primetime Emmy Awards: Most-Watched Titles and Stars
Nielsen analyzed the 2025 Emmy nominees to find out which titles and stars won over the most of U.S. TV…
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Insights | 09-09-2025
How Hispanic consumers are influencing the media landscape
Building community and driving trends Hispanic consumers are actively reshaping the media landscape by driving…
