Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
Oct. 12 – Oct. 18, 2026
| Program Name | Rank | Minutes (Millions) | # of Episodes | Streaming Provider(s) |
|---|---|---|---|---|
| Below |
1
|
1,299 | 6 | Netflix |
| Carrie (2026) |
2
|
1,077 | 8 | Prime Video |
| The Diplomat |
3
|
983 | 30 | Netflix |
| The Big Bang Theory |
4
|
919 | 279 | HBO Max |
| Crystal Lake |
5
|
774 | 8 | Peacock |
| Animals |
6
|
756 | 1 | Netflix |
| Bluey |
7
|
741 | 154 | Disney+ |
| Spongebob Squarepants |
8
|
714 | 336 | Paramount+ |
| Grey's Anatomy |
9
|
714 | 468 | Hulu | Netflix |
| NCIS |
10
|
704 | 510 | Hulu | Netflix | Paramount+ | Pluto TV |
Oct. 12 – Oct. 18, 2026
| Program Name | Rank | Minutes (Millions) | # of Episodes | Streaming Provider(s) |
|---|---|---|---|---|
| Below |
1
|
1,299 | 6 | Netflix |
| Carrie (2026) |
2
|
1,077 | 8 | Prime Video |
| The Diplomat |
3
|
983 | 30 | Netflix |
| Crystal Lake |
4
|
774 | 8 | Peacock |
| Love Is Blind |
5
|
600 | 141 | Netflix |
| East of Eden |
6
|
600 | 7 | Netflix |
| Ted Lasso |
7
|
546 | 44 | Apple TV |
| The Great British Baking Show |
8
|
457 457 | 119 | Netflix |
| Wonka's the Golden Ticket |
9
|
454 454 | 9 | Netflix |
| Mayor of Kingstown |
10
|
431 431 | 40 | Netflix | Paramount+ |
Oct. 12 – Oct. 18, 2026
| Program Name | Rank | Minutes (Millions) | # of Episodes | Streaming Provider(s) |
|---|---|---|---|---|
| The Big Bang Theory |
1
|
919 | 279 | HBO Max |
| Bluey |
2
|
741 | 154 | Disney+ |
| Spongebob Squarepants |
3
|
714 | 336 | Paramount+ |
| Grey's Anatomy |
4
|
714 | 468 | Hulu | Netflix |
| NCIS |
5
|
704 | 510 | Hulu | Netflix | Paramount+ | Pluto TV |
| Bob's Burgers |
6
|
610 | 307 | Hulu |
| South Park |
7
|
540 | 325 | Paramount+ |
| Law & Order: Special Victims Unit |
8
|
512 | 598 | Hulu | Netflix | Peacock |
| American Horror Story |
9
|
499 | 142 | Hulu |
| Family Guy |
10
|
498 | 470 | Hulu |
Oct. 12 – Oct. 18, 2026
| Program Name | Rank | Minutes (Millions) | Streaming Provider(s) |
|---|---|---|---|
| Animals |
1
|
756 | Netflix |
| Toy Story 5 |
2
|
274 274 | Disney+ |
| Disclosure Day |
3
|
266 266 | Peacock |
| Coraline |
4
|
214 214 | HBO Max / Hulu / Peacock |
| Hocus Pocus |
5
|
209 209 | Disney+ |
| Sacrifice |
6
|
193 193 | Netflix |
| The Nightmare Before Christmas |
7
|
173 173 | Disney+ |
| Doing Life |
8
|
162 162 | Netflix |
| Matchbox: The Movie |
9
|
161 161 | Apple TV |
| The Breadwinner (2026) |
10
|
154 154 | Netflix |
SOURCE: Nielsen Streaming Content Ratings (Amazon Prime Video, Apple TV, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Pluto TV, Starz), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Streaming platforms featured in the Streaming Top 10 charts include only those streaming providers with program-level data in specific Nielsen reporting systems. However, viewing data are inclusive of streaming viewership to all platforms beyond the listed providers.
Related Insights
Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Streaming Content Ratings
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Linear TV
Top 10
Broadcast, cable, syndication and live streaming programs
Discover the week’s top TV programs among U.S. audiences across broadcast, cable, syndication and live streaming, including a total, combined* view. Viewership is based on Nielsen Big Data + Panel measurement and ranked by total viewers (Persons 2+).
Week of Oct. 19 – Oct. 25, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| NBC SUNDAY NIGHT FOOTBALL – CHIEFS VS. SEAHAWKS |
1
|
26,286 | 12.5 | NBC |
| FOX NFL SUNDAY – NATIONAL (4:25P) |
2
|
24,670 | 11.1 | FOX |
| THURSDAY NIGHT FOOTBALL – PATRIOTS VS. BEARS |
3
|
19,859 | 8.6 | PRIME VIDEO |
| SUNDAY NIGHT NFL PRE-KICK |
4
|
19,310 | 9.0 | NBC |
| CBS NFL SINGLE (1:00P) |
5
|
15,434 | 7.1 | CBS |
| FOX NFL SUNDAY – REGIONAL (1:00P) |
6
|
14,005 | 6.5 | FOX |
| FOOTBALL NIGHT AMERICA PT 3 |
7
|
12,947 | 6.2 | NBC |
| THE OT |
8
|
11,574 | 5.5 | FOX |
| FOX WORLD SERIES GAME 1 |
9
|
11,506 | 5.2 | FOX |
| NBC NFL SUNDAY POST |
10
|
11,287 | 5.9 | NBC |
Week of Oct. 19 – Oct. 25, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATINGt | ORIGINATOR |
|---|---|---|---|---|
| NBC SUNDAY NIGHT FOOTBALL – CHIEFS VS. SEAHAWKS |
1
|
26,286 | 12.5 | NBC |
| FOX NFL SUNDAY – NATIONAL (4:25P) |
2
|
24,670 | 11.1 | FOX |
| SUNDAY NIGHT NFL PRE-KICK |
3
|
19,310 | 9.0 | NBC |
| CBS NFL SINGLE (1:00P) |
4
|
15,434 | 7.1 | CBS |
| FOX NFL SUNDAY – REGIONAL (1:00P) |
5
|
14,005 | 6.5 | FOX |
| FOOTBALL NIGHT AMERICA PT 3 |
6
|
12,947 | 6.2 | NBC |
| THE OT |
7
|
11,574 | 5.5 | FOX |
| FOX WORLD SERIES GAME 1 |
8
|
11,506 | 5.2 | FOX |
| NBC NFL SUNDAY POST |
9
|
11,287 | 5.9 | NBC |
| FOX WORLD SERIES GAME 2 |
10
|
10,662 | 4.8 | FOX |
Week of Oct. 19 – Oct. 25, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| NFLN EXCLUSIVE GAME – STEELERS VS. SAINTS |
1
|
6,924 | 3.2 | NFL NETWORK |
| NFL REGULAR SEASON – COMMANDERS VS. 49ERS |
2
|
6,689 | 3.1 | ESPN |
| NFL GAMEDAY FINAL |
3
|
4,099 | 2.0 | NFL NETWORK |
| MONDAY NIGHT KICKOFF |
4
|
3,730 | 1.8 | ESPN |
| MLB ALCS – GUARDIANS VS. RAYS GM6 |
5
|
3,487 | 1.8 | TBS NETWORK |
| COLLEGE FOOTBALL AFT – TENNESSEE VS. SOUTH CAROLINA |
6
|
3,043 | 1.3 | ESPN |
| THE FIVE (MON) |
7
|
2,998 | 1.8 | FOX NEWS CHANNEL |
| THE FIVE (THU) |
8
|
2,822 | 1.7 | FOX NEWS CHANNEL |
| MONDAY NIGHT POSTGAME |
9
|
2,804 | 1.3 | ESPN |
| THE FIVE (WED) |
10
|
2,802 | 1.6 | FOX NEWS CHANNEL |
Week of Oct. 05 – Oct. 11, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| WHEEL OF FORTUNE |
1
|
8,665 | 4.8 | CBS MEDIA VENTURES |
| JEOPARDY |
2
|
8,467 | 4.9 | CBS MEDIA VENTURES |
| FAMILY FEUD |
3
|
7,240 | 4.4 | CBS MEDIA VENTURES |
| JUDGE JUDY |
4
|
4,850 | 3.2 | CBS MEDIA VENTURES |
| INSIDE EDITION |
5
|
3,290 3,290 | 2.0 | CBS MEDIA VENTURES |
| ENTERTAINMENT TONIGHT |
6
|
2,974 2,974 | 1.9 | CBS MEDIA VENTURES |
| WEEKEND ADVENTURE |
7
|
2,806 2,806 | 1.9 | HMPG/DADT |
| LIVE WITH KELLY AND MARK |
8
|
2,282 2,282 | 1.5 | DISNEY ABC DOMEST TV |
| FAMILY FEUD (WKND) |
9
|
2,203 2,203 | 1.4 | CBS MEDIA VENTURES |
| HOT BENCH |
10
|
2,114 2,114 | 1.4 | CBS MEDIA VENTURES |
Source: Nielsen Big Data + Panel National TV Measurement. U.S. audiences. Ranked on P2+ average audience projections (total viewers). Household ratings are the percentage of TV homes tuned into a specific television program.
* The “Total” chart includes broadcast, cable and live streaming programs and does not include syndication programs due to syndication data availability.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 |
1
|
1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 |
2
|
1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M |
3
|
1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 |
4
|
1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M |
5
|
1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN |
6
|
1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M |
7
|
1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W |
8
|
1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R |
9
|
1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T |
10
|
1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
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2
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3
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4
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5
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6
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7
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8
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9
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10
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Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – January 2026, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| ABBVIE INC |
1
|
$117.1 | 9.7 | HEALTHCARE |
| VERIZON COMMUNICATIONS INC |
2
|
$108.8 | 4.4 | BUSINESS & CONSUMER SVCS |
| JOHNSON & JOHNSON |
3
|
$98.5 | 3.2 | HEALTHCARE |
| HONDA MOTOR CO LTD |
4
|
$87.1 | 1.1 | AUTOMOTIVE |
| FOX CORP |
5
|
$85.7 | 2.8 | PUBLISHING & MEDIA |
| GENERAL MOTORS CO |
6
|
$80.8 | 1.9 | AUTOMOTIVE |
| BERKSHIRE HATHAWAY INC |
7
|
$75.4 | 2.5 | INSURANCE & REAL ESTATE |
| YUM! BRANDS INC |
8
|
$73.5 | 3.0 | ENTERTAINMENT & AMUSEMENTS |
| INTUIT INC |
9
|
$71.3 | 3.7 | COMPUTERS, OFF. EQUIP. & STATIONERY |
| ROARK CAPITAL GROUP INC |
10
|
$66.0 | 5.7 | ENTERTAINMENT & AMUSEMENTS |
January 2026, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| SAINT JUDE CHILDRNS RSRCH HSPTL INC |
1
|
$13.8 | 408.7 | HEALTHCARE |
| BRAND GROUP LLC |
2
|
$9.7 | 15.7 | DIRECT RESPONSE PRODUCTS |
| AT&T INC |
3
|
$8.9 | 431.4 | BUSINESS & CONSUMER SVCS |
| PARKINSONS FNDN INC |
4
|
$8.2 | 86.4 | BUSINESS & CONSUMER SVCS |
| SANDY HOOK PROMISE FNDN INC |
5
|
$8.1 | 48.1 | BUSINESS & CONSUMER SVCS |
| ALLSTATE CORP |
6
|
$7.3 | 119.3 | INSURANCE & REAL ESTATE |
| AMERICAN SOCIETY PRVT CRLY ANLS INC |
7
|
$7.3 | 151.9 | BUSINESS & CONSUMER SVCS |
| BLOOD CANCER UNITED INC |
8
|
$7.0 | 4.5 | BUSINESS & CONSUMER SVCS |
| TOYOTA MOTOR CORP |
9
|
$6.6 | 200.3 | AUTOMOTIVE |
| MCDONALDS CORP |
10
|
$6.2 | 444.8 | ENTERTAINMENT & AMUSEMENTS |
January 2026, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| TOYOTA MOTOR CORP |
1
|
$49.8 | 2.4 | AUTOMOTIVE |
| GENERAL MOTORS CO |
2
|
$48.0 | 3.3 | AUTOMOTIVE |
| MORGAN & MORGAN PA |
3
|
$36.0 | 2.9 | BUSINESS & CONSUMER SVCS |
| COMCAST CORP |
4
|
$25.8 | 1.1 | BUSINESS & CONSUMER SVCS |
| FORD MOTOR CO |
5
|
$22.9 | 1.4 | AUTOMOTIVE |
| ABBVIE INC |
6
|
$22.6 | 0.7 | HEALTHCARE |
| HYUNDAI MOTOR CO |
7
|
$22.0 | 1.3 | AUTOMOTIVE |
| INVESTINDUSTRIAL INC |
8
|
$21.2 | 0.3 | BUSINESS & CONSUMER SVCS |
| UNITED STATES GOVERNMENT |
9
|
$20.8 | 0.8 | BUSINESS & CONSUMER SVCS |
| DRS OWN LLC |
10
|
$20.5 | 1.5 | RETAIL |
January 2026, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| RTG FURNITURE CORP |
1
|
$2.2 | 159.0 | RETAIL |
| SEARCHLIGHT CAPITAL PARTNERS LP |
2
|
$1.6 | 208.2 | PUBLISHING & MEDIA |
| UNITEDHEALTH GROUP INC |
3
|
$1.5 | 52.4 | INSURANCE & REAL ESTATE |
| NEW YORK STATE OF |
4
|
$1.5 | 171.3 | BUSINESS & CONSUMER SVCS |
| CHARTER COMMUNICATIONS INC |
5
|
$1.4 | 120.6 | BUSINESS & CONSUMER SVCS |
| PHYSICIANS MUTUAL INSURANCE CO |
6
|
$1.4 | 41.2 | INSURANCE & REAL ESTATE |
| TOYOTA MOTOR CORP |
7
|
$1.4 | 109.8 | AUTOMOTIVE |
| USA VEIN CLINICS LLC |
8
|
$1.3 | 80.8 | HEALTHCARE |
| NISSAN MOTOR CO LTD |
9
|
$1.3 | 123.6 | AUTOMOTIVE |
| COMCAST CORP |
10
|
$1.2 | 67.9 | BUSINESS & CONSUMER SVCS |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended October 24, 2026 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Grand Theft Auto VI | 1 | 1 |
| Monster Hunter Wilds | 2 | 3 |
| Call of Duty: Modern Warfare 4 (2026) | 3 | 2 |
| The Legend of Zelda: Ocarina of Time | 3 | 4 |
| Marvel's Wolverine | 5 | 5 |
| Minecraft | 6 | 12 |
| Fable | 7 | 7 |
| Roblox | 8 | 11 |
| Metroid Prime 4: Beyond | 8 | 25 |
| Phantom Blade Zero | 10 | 12 |
| Gears of War: E-Day | 10 | 68 |
Source: Nielsen Video Games Tracking
