After a slow start to the year, the warm weather this summer has been critical for bringing momentum to the retail sector in the lead up to the second half of 2018, with the last four weeks alone bringing industry growth of +4.2%.
Has the traditional planning process become obsolete? Many signs within the industry point to “yes.” So in order to succeed today, companies need to move to a new form of adaptive planning that is responsive to continuous market change.
Many FMCG sales teams in emerging markets are lacking in knowledge about the traditional trade landscape. And if you don’t know the where, what and how of your market, how likely is your strategy to be successful?