Nielsen Marketing Cloud built tailored audiences to reach the specific professionals in the pharmaceutical industry.
Learn more about how brands can identify and target relevant audiences within their social channels to increase brand awareness.
Read how Influencer Brand Effect helped Lucozade Energy and The Fifth measure the effectiveness of their Influencer campaign beyond likes and shares.
TV advertising is an important medium for reaching mass audiences, and brands continue to pump marketing budgets into this channel.
Nielsen conducted live monitoring of branded assets during U.S. television broadcasts of the 2016 Ryder Cup, allowing the PGA of America make adjustments.
Nielsen looks at the financial implications of customer churn in the Teleco marketplace in Europe, sizing the risk and providing solutions to help organisations manage customer churn in order to save revenue and protect their business from revenue loss.