Total grocery sales fell by -0.5% in the last four weeks, despite the start of warm summer weather at the end of June and the sporting season in the UK. Shoppers also spent less per visit compared with the same period last year.
Growth in the grocery sector continues to slow, as industry sales increased by just +0.4% in the last four weeks, costing UK supermarkets over £120m in missed sales.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Nielsen conducted live monitoring of branded assets during U.S. television broadcasts of the 2016 Ryder Cup, allowing the PGA of America make adjustments.
A Global Insurer focussed on generating renewals amongst home and car insurance customers wanted to find ways of ensuring that if any customer had a less than satisfying experience with them, they would be able to ensure that each customer could be contacted and saved from potentially moving their...
Nielsen looks at the financial implications of customer churn in the Teleco marketplace in Europe, sizing the risk and providing solutions to help organisations manage customer churn in order to save revenue and protect their business from revenue loss.