Case Study: Measuring The Effectiveness Of Influencer Marketing Beyond Likes And Shares
Read how Influencer Brand Effect helped Lucozade Energy and The Fifth measure the effectiveness of their Influencer campaign beyond likes and shares.
Case Study: Maximising the impact of TV advertising to influence mass social change
TV advertising is an important medium for reaching mass audiences, and brands continue to pump marketing budgets into this channel.
Case Study: Ryder Cup 2016 Live Monitoring
Nielsen conducted live monitoring of branded assets during U.S. television broadcasts of the 2016 Ryder Cup, allowing the PGA of America make adjustments.
Case Study – Global Insurer
A Global Insurer focussed on generating renewals amongst home and car insurance customers wanted to find ways of ensuring that if any customer had a less than satisfying experience with them, they would be able to ensure that each customer could be contacted and saved from potentially moving their...
Case Study - €1.6bn Loss Prediction
Nielsen looks at the financial implications of customer churn in the Teleco marketplace in Europe, sizing the risk and providing solutions to help organisations manage customer churn in order to save revenue and protect their business from revenue loss.