Read how Influencer Brand Effect helped Lucozade Energy and The Fifth measure the effectiveness of their Influencer campaign beyond likes and shares.
TV advertising is an important medium for reaching mass audiences, and brands continue to pump marketing budgets into this channel.
Nielsen conducted live monitoring of branded assets during U.S. television broadcasts of the 2016 Ryder Cup, allowing the PGA of America make adjustments.
A Global Insurer focussed on generating renewals amongst home and car insurance customers wanted to find ways of ensuring that if any customer had a less than satisfying experience with them, they would be able to ensure that each customer could be contacted and saved from potentially moving their...
Nielsen looks at the financial implications of customer churn in the Teleco marketplace in Europe, sizing the risk and providing solutions to help organisations manage customer churn in order to save revenue and protect their business from revenue loss.