How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.
Bringing attention to the importance of assortment is easy. It’s getting it right that is highly challenging. Here are the top six hurdles companies face in building an optimal assortment.
Has the traditional planning process become obsolete? Many signs within the industry point to “yes.” So in order to succeed today, companies need to move to a new form of adaptive planning that is responsive to continuous market change.
Spend more than a few minutes in a conversation with someone in the CPG industry and you’ll almost inevitably find yourself discussing the spiraling cost of trade promotion. In Europe, decent returns on trade promotion spend are increasingly hard to generate. So how can we turn things around?