This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.
At Nielsen, we rely on real people to understand what audiences watch, listen to and buy.
Know what’s Next. Get there first.
What’s next is always changing—the way you work, your industry, consumer behavior. The only constant is that it never stops. That’s why at Nielsen, we’re inspired by it, evolve with it—and create change ourselves. Connecting you to what’s next is what drives us. Because when you know what’s next, you’ll get there first.