Games have become part and parcel of the Millennial media diet, with two in three U.S. Millennials now playing every month. Brands and media companies should add gaming to their media plans so they reach a highly engaged Millennial audience.
In the last decade or so, Americans are increasingly thinking of—and shopping for—their pets as furry family members. The humanization of pets is driving trends across the pet food industry that align with many of the trends we’re seeing in the human food and beverage industry. But the growing pet industry may also offer inspiration for retailers and brands of human products looking to stand out.
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