Father and daughter shopping in store

Goodbye 80/20 rule. As consumers become more brand disloyal, marketers can no longer expect 20% of their portfolio to drive 80% of their sales.


With a massive 42% of global consumers actively on the hunt for new and different, there’s never been a more important time to look at your brand targeting strategies. And that’s what this episode focuses on, and we leverage data and findings from more than three years’ worth of retail data to do it.

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