NIELSEN GLOBAL Connect

Our data and insights are the essential foundation that shapes markets for retailers and manufacturers.

NIELSEN GLOBAL Media

The arbiter of truth that makes business possible for advertisers, agencies and media owners.

We rely on real people to share what they watch and listen to—that’s how we get the Nielsen ratings.

Groups of people like you provide us with critical insight into consumer behavior.

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Stay informed about the impact of the COVID-19 pandemic on key consumer behaviors.