THE quick GUIDE TO NIELSEN LOYALTY ANALYTICS
New Product Development
HOW DO I EVALUATE THE PERFORMANCE OF MY NEW PRODUCTS?
This video explains how you can investigate and measure your new product’s performance and course-correct where necessary using Loyalty Analytics.
(Video length: 2 minutes, 51 seconds)
HOW DO I EVALUATE THE SOURCE OF MY NEW PRODUCT SALES?
This video explains how you can identify the source of your new product sales – whether it’s from new category buyers, category expansion or purchases shifting within the category – using Nielsen Loyalty Analytics.
(Video length: 2 minutes, 28 seconds)