DMA® Regions

DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by Nielsen. The DMA data are essential for any marketer, researcher, or organization seeking to utilize standardized geographic areas within their business.

A DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed. There are 210 DMA regions, covering the entire continental United States, Hawaii, and parts of Alaska. The DMA boundaries and DMA data are owned solely and exclusively by Nielsen. Any use and or reproduction of these materials without the express written consent of Nielsen is strictly prohibited.

Key Benefits:

  • Target local advertising and direct marketing campaigns across multiple media
  • Sell advertising by local television market
  • Select local research samples
  • Segment and analyze internal and third-party data by local television market