Insights

Latest Consumer Insights and Trends
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Latest Consumer Insights and Trends

Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.

During the 2018 TV season, delayed viewing after live and same-day across genres provided an average 10% lift in viewing.

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Spanish is one of the top languages spoken within the U.S., as Hispanics make up 18% of the overall population. Thy also represent the fastest growing ethnic or racial group. Importantly, approximately 75% of U.S. Hispanics are bilingual—even though a majority were born in the U.S.

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Featured PerspectivE

Mainak Mazumdar, Chief Data and Research Officer, Nielsen Global Media

Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it’s not that simple.

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Featured Report

To be successful, marketers need to adapt the agile development steps of design, requirements, implementation and verification to the development realities of CPG, while testing and iterating at the right stages for CPG products.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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