Latest Consumer Insights and Trends
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.
Across the CPG industry, “environmentally friendly” and “recycled packaging” are two of the top sustainable attributes for which consumers are willing to pay for.
Brands and retailers that activate the levers for new online shoppers and category differentiators will win this holiday season.
Featured PerspectivE
by Laura McCullough, Executive Vice President of U.S. Manufacturer Client Success
We’re all human, and that means we don’t always do as we say. But there are reasons for that. Some are logical, others are emotional…but the gap is real.
Featured Report
Millennials are most likely to define healthy eating in practical ways, whereas surveyed Boomers, Greatest Generation consumers and even Gen Xers indicate their eating habits are more heavily guided by health maintenance or specific health conditions.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
Augmented Retail: The New Consumer Reality
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.
From Ideal to Real: Bridging the Gap to Better Eating in America
We’re all human, and that means we don’t always do as we say. But there are reasons for that. Some are logical, others are emotional…but the gap is real. And the smartest companies are dialed into the nature of human behavior.
How America Will Eat
There’s no single definition for what constitutes healthy food today. And, Millennials have certainly indicated that health is not the sole factor driving changes in eating habits. Millennials are most likely to define healthy eating in practical ways, whereas surveyed Boomers, Greatest Generation consumers and even Gen Xers indicate their eating habits are more heavily guided by health maintenance or specific health conditions.
Tops of 2019: Social TV
2019 was a significant year for TV and social — from an explosion of OTT offerings to the social platforms’ experimentation in hiding “likes” and “replies,” it’s now more important than ever to measure the impact of social TV.
Bursting with new products, there’s never been a better time for breakthrough innovation
30,000 new products each year is a lot for anyone to think about, and it might seem hard to stand out in a sea that large. But, in reality, there has never been a better time for manufacturers to find breakthrough success with innovation.
Identifying Unique Sustainability Opportunities Across Categories to Foster Trust With Consumers
In our April 2019 Omnibus study of more than 21,000 U.S. households, we analyzed consumers’ attitudes toward a cohort of sustainable attributes across 13 product categories. Within each category, consumers' sustainable priorities can differ markedly from the overall trend.
New Shoppers and Nuanced Category Sales Will Drive Holiday Shopping
Brands and retailers that activate the levers for new online shoppers and category differentiators will win this holiday season.
7 Important Factors That Will Shape the Future of Convenience Retail
Across the U.S. retail landscape, we believe convenience stores will grow faster than all other offline channels over the next five years, reflecting the hyper focus consumers are putting on expediency.
Attention Marketers: U.S. Women Are Eager to Hear From You
Despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media. In an average week, the 156+ million women in the U.S. consume 73 hours of media—that’s five more hours of media than men.
Webinar: Growing Your Online Sales Starts With the Upcoming Holiday Season
There’s a lot riding on your online holiday strategy. The last three months of the year account for 30% of online CPG sales, and they welcome a flood of first-time online buyers. Do you know what motivates your online holiday shopper?
https://www.nielsen.com/us/en/insights/