Insights

Latest Consumer Insights and Trends
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Latest Consumer Insights and Trends

Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.

During the 2018 TV season, delayed viewing after live and same-day across genres provided an average 10% lift in viewing.

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Spanish is one of the top languages spoken within the U.S., as Hispanics make up 18% of the overall population. Thy also represent the fastest growing ethnic or racial group. Importantly, approximately 75% of U.S. Hispanics are bilingual—even though a majority were born in the U.S.

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Featured PerspectivE

Arun Ramaswamy, CTO, Nielsen Global Connect

For much of the big data era, businesses have held the power. With immense grassroots advocacy and legislation such as the EU’s GDPR and the California Consumer Privacy Act, the pendulum of power has swung toward consumers.

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Featured Report

To be successful, marketers need to adapt the agile development steps of design, requirements, implementation and verification to the development realities of CPG, while testing and iterating at the right stages for CPG products.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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