Latest Consumer Insights and Trends
In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
With the rise of higher-end store brand products comes U.S. consumers’ inclination to spend more on store brands.
With so much choice available, how are modern consumers navigating the “paradox of choice” in deciding what to listen to and watch?
Featured Perspective
by Rick Maturo, Associate Client Director, Nielsen Cannabis Insights Practice
Many U.S. brands and retailers are grappling with how to navigate for the future of the CPG market—one where cannabis stands to be a true game-changer across an array of categories.
Featured Report
A transaction today involves more than just an exchange of payment for goods and services. It involves an exchange of data and is a reflection of trust. In this report, we’ll review and link out to viewpoints on the consumer opportunities in play today to win that trust.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
Considering a Play in the Cannabis Sector? Here’s What You Need to Know
The cannabis market isn’t an easy arena to navigate, especially for brands that would like to capitalize on the groundswell but aren’t familiar with the minutiae of the sector. As a result, many U.S. brands and retailers are grappling with how to navigate for the future of the CPG market—one where cannabis stands to be a true game-changer across an array of categories.
Finally, a Reason to Celebrate the Length of an MLB Game
Unlike elsewhere in the world, corporate sponsorships on professional sports jerseys in the U.S. are far from commonplace. With an inside baseball view of how lucrative they could be for the MLB, however, going mainstream might be just around the corner.
Nielsen TV: The Power of Influence Along the Latinx Consumer Journey
With the benefit of 24/7 connectivity and the ability to crowd-source opinions with the tap of a screen, today’s path to purchase is rapidly being influenced by others. But for members of the Latinx community, recommendations carry significantly more weight.
La Oportunidad Latinx: Cultural Currency and the Consumer Journey
In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
The True Magic of Data Science
While some may equate data science as pulling rabbits from hats, this thinking is misguided. But this is largely because the vast majority of people don’t understand the workings of data science.
Global Ad Spending Is Up, But You Can’t Buy Loyalty in CPG
Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail landscape, it’s brand switching that manufacturers and retailers should keep a close eye on.
Many Americans Are Looking For A Bar Experience Without the Buzz
Near-beers, premium soft drinks, mocktails, low- and non-alcoholic options, kombuchas and botanical tinctures all offer a wealth of opportunity for on-premise establishments to experiment with and promote to "sober curious" consumers.
The Nielsen Local Watch Report
The latest edition of Nielsen’s Local Watch Report, entitled “TV Streaming Across Our Cities,” focuses on the impact that streaming and access to subscription video on-demand services are having on the media landscape, particularly at the market level.
Meet the New ‘Meat’ Eater
Today’s shoppers are, in many cases, omnivores, but they’re playing the field when it comes to exploring meat alternatives in their search for dietary protein. In fact, protein-seeking consumers are more likely than ever to consider all the options available to them.
The Rise of Premium Private Label and its Impact on Discount Retailers
With the rise of higher-end store brand products comes U.S. consumers’ inclination to spend more on store brands.
https://www.nielsen.com/us/en/insights/