As concerns and restrictions around COVID-19 heighten in the U.S., consumers are gravitating to local news outlets to stay informed about the impact of the pandemic on their communities.
Staying put in our homes can lead to almost a 60% increase in the amount of content we watch in some cases — and potentially more depending on the reasons.
By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. But they’re also shouldering more of the household burdens, feeling less financially secure and still are facing serious barriers when it comes to equality. It’s time brands wise up to women.
As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.