Latest Consumer Insights and Trends
With just over two years of a track record, few would challenge the advertising prowess of online sports betting, especially within the local TV industry.
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.
Seven-in-10 adults are eager to begin traveling via plane and booking a vacation as soon as they’re able. Overall, adults 35-49 were among the most eager to enjoy these activities as soon as COVID restrictions are lifted.
Featured PERSPECTIVE
By Kamran Lotfi, VP, Product Management
Future success in the streaming space will hinge on more than just great content—it will need directions to great content. And the effectiveness of those directions will determine whether viewers find it.
Featured CONTENT
As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
More than Mascots: It’s Time to End Cultural Appropriation of Native Americans in Sports
For many Native Americans, the appropriation of sacred symbols and propagation of stereotypes have been par for the course in American sports at professional, collegiate and K-12 levels. But many of today’s fans are saying it doesn’t have to stay that way.
Streaming into the Upfront: What's Next for CTV?
In this on-demand summit, senior industry experts and Nielsen leaders share the latest thought leadership and measurement advances in connected TV (CTV).
Picture This: Leveraging Personalization for Better Visual Content Merchandising
Future success in the streaming space will hinge on more than just great content—it will need directions to great content. And the effectiveness of those directions will determine whether viewers find it.
Offering Hope, Not Funding Hate
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.
Hope and Action: The Growing Influence of Asian Americans
This report showcases the growth and power of the Asian American community along with the key opportunities for action.
Financial Services Marketing: Evolving Customer Relationships
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.
As Digitization Permeates, Financial Services Brands Need More than Adaptations of Traditional Experiences
Amid the progressively digital landscape, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.
Toward The Future Of Digital Audience Measurement
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
Reporting in a Mainstream Social Justice Movement World
The Black Lives Matter movement is no longer just for or embraced by people of color, but it has broken through as a collective mission finding allies across gender, ethnicity, and communities of all sizes.
Online Gambling Ad Spend is Bolstering the Local TV Market
With just over two years of a track record, few would challenge the advertising prowess of online sports betting, especially within the local TV industry.
https://www.nielsen.com/us/en/insights/