Spanish is one of the top languages spoken within the U.S., as Hispanics make up 18% of the overall population. Thy also represent the fastest growing ethnic or racial group. Importantly, approximately 75% of U.S. Hispanics are bilingual—even though a majority were born in the U.S.
Mainak Mazumdar, Chief Data and Research Officer, Nielsen Global Media
Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it’s not that simple.
To be successful, marketers need to adapt the agile development steps of design, requirements, implementation and verification to the development realities of CPG, while testing and iterating at the right stages for CPG products.