Featured Insights
Streaming grew its audience in 2021; Drama, reality and kids’ programming lead the content wars
Streaming services capitalized throughout 2021 on consumers’ growing appetite for streaming video content. In total, Americans streamed almost 15 million years’ worth of content last year.
2022 media planning: why brands need to understand consumer sentiment
Personal connections are critical for long-term brand health. For that, marketers need to build and maintain trust with their audiences—as well as identify which channels to leverage in those efforts.
Streaming hits all-time weekly high in December, according to The Gauge
From a total viewing perspective, streaming was the clear outlier during the week of Christmas, as Americans watched a total of 183 billion minutes across the growing range of over-the-top platforms.
Reinforcing first-party data strategies is essential for securing consumers’ loyalty
By strengthening how they source and leverage their own first-party data, marketers have the opportunity to understand consumers on a more meaningful level and therefore, be in position to excel when it comes to personalization.
Podcasts are resonating with diverse audiences
Content that connects isn’t just on-screen. And for diverse audiences, podcast content is resonating and an important medium.
Slam dunk: How crypto brands are making a splash with the NBA–and fans
Nielsen Fan Insights data highlights why the NBA is such a strong partner for crypto. Notably, just under half of NBA fans (49%) express a general interest in crypto products, which is 80% more likely than the overall U.S. population.
Consumers give thanks for more viewing time in November, according to The Gauge
Amid the many dynamics affecting TV usage, such as program releases, sports seasons and even the weather, few have the same effect as one of the most basic: time off.
How brands can adapt to the changing face of targeting
When it comes to brand building, marketers need to be able to drive engagement, awareness and consideration among people who aren’t already customers.
How to plan ad campaigns amid the global supply chain disruption
The supply chain may be slow this holiday season, but marketers can’t afford to be. Here’s how marketers can move quickly to stay top of mind for consumers despite supply and shipping complications.
Closing the gap for South Asian representation on screen
News and reality are the most inclusive genres across the top 10 most inclusive programs for South Asians, highlighting a significant shortage across the wide range of other genres, especially those depicting everyday life.
Explore the representation of diversity and inclusion on TV
The data underpinning Nielsen’s recent Inclusion on TV report is available to help the media industry learn more about inclusion by gender and ethnicity, program genre, and platform.
Being seen on screen 2021
According to our latest Diverse Intelligence Series report, Nielsen data for the 2020-2021 TV season shows that among the top 1,500 programs in the U.S. (across broadcast, cable, and streaming), 78% have some presence of racial, ethnic, gender or sexual orientation diversity.
Navigate the top challenges facing CPG and retail advertisers in 2022
The pandemic and supply chain disruptions continue to affect brands in the CPG and retail space. Learn how three factors—budgeting and growth, measurement and targeting—can help mitigate these factors in 2022 and beyond.