Insights

Latest Consumer Insights and Trends
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Latest Consumer Insights and Trends

 

As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.

 

 

SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn’t provide comprehensive reach.

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Who needs a good laugh? These days, after crossing the one-year mark of living in a pandemic, who doesn’t?

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Featured PERSPECTIVE

By Kendall Smith, Senior Director, Business Development, Nielsen Auto Cloud

Learn how auto marketers can position themselves to defend and grow their share-of-market during today’s era of electric vehicle disruption.

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Featured CONTENT

As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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