Latest Consumer Insights and Trends
As new media options like podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare. And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don’t listen to podcasts at all.
Now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.
While it’s hard to ignore the pace at which hard seltzers have upended the adult beverage landscape, the growth has the potential to boost other alcoholic beverages as well.
Featured PerspectivE
by Marie Lalleman, EVP, Global Client Solutions
To win the technology race, brands need to focus on using it to build trust in the world. That’s because trust is at the epicenter of the decisions that women—and all consumers—make.
Featured Report
This “Streaming Wars” takeover edition of the Total Audience Report focuses on how much content exists in the viewing ecosystem, how much time consumers spend using streaming services on the television set, and looks at what drives consumers’ video, audio and streaming service choices.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
Win the Retail Tech Race by Winning Women’s Trust
If brands want to win the technology race, they need to focus on using technology as an enabler of humanity and use it to build trust and connection in this world. That’s because trust is at the epicenter of the decisions that women—and all consumers—make.
Podcast Content is Growing Audio Engagement
As new media options like podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare. And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don’t listen to podcasts at all.
Hard Seltzers Are Shaking Up the Competition at U.S. Bars and Restaurants
Nielsen CGA data shows that hard seltzers can both replace and supplement other beverages in U.S. bars and restaurants.
It’s Time to Think Omnichannel Shopper, Not Just Omnichannel
There’s no shortage of omnichannel chatter across the retail landscape, and that chatter has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.
The Future Awaits: Tech-Transformed Consumption
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
Diamonds in the Rough: Navigating the Many Pathways to CPG Success
It’s time to break repetitive cycles of lackluster innovation management. Companies are spending excessive amounts of capital supporting weak products, and it’s clear that CPG companies need better insight into what successful innovations look like before thinking about supporting them with millions in marketing support.
Ad-Supported Audio Presents a Compelling Opportunity
Audio is fundamentally different from video in a number of ways, and business models need to reflect them. And as streaming becomes ubiquitous, it’s important for audio providers to embrace the fact that consumers are more apt to gravitate toward free options. After all, that’s where the advertising opportunities are.
Navigating the Turbulence of Tariffs
Tariffs have dominated headlines since March 2018, when the U.S. first announced the beginning of a series of tariffs affecting several industries, sectors and countries. With more potential tariffs on the horizon, how can brands and retailers position themselves to react to the turbulence tariffs are creating in the marketplace now and in the future?
Pet Care is the Next Big CBD Opportunity in the U.S.
Cannabis is poised to be the next big opportunity in the U.S. consumer packaged goods market (CPG). That opportunity, however, isn’t limited to just human consumers. Given the love that consumers have for their pets, the cannabis opportunity, particularly with respect to CBD, is just as big.
Which Consumer Attitudes Will Shape the Streaming Wars?
Content creators and platforms battling for audiences will be happy to know that consumers are willing to crown multiple champions. According to a special Streaming Wars edition of the Nielsen Total Audience Report, which serves as the industry’s premiere source of media truth across platforms, people and devices, consumers in OTT-capable homes are spending nearly one-fifth (19%) of their TV time streaming content, be it through ad-supported or paid subscription models.
https://www.nielsen.com/us/en/insights/