Latest Consumer Insights and Trends
African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers’ path to purchase is non-linear and technologically driven.
While broadcast, cable and other TV options maintain their dominance from a video viewing perspective, there’s no denying the growing reach of streaming across the U.S. But that growth is far from homogeneous across regions and markets.
Loyalty has always been a priority for companies, but in an environment of endless choice, manufacturers and retailers need to keep a close eye on brand switching.
Featured PerspectivE
by Sarah Schmansky, Vice President of Nielsen’s Health & Wellness Practice
Nielsen’s 2019 Health Care study showed that only 24% of consumers are satisfied with the health food selection in drugstores. Within the drugstore market, there’s a golden opportunity for growth.
Featured Report
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
La Oportunidad Latinx
Latinx consumers are digitally savvy, highly social and exerting an outsized influence on every aspect of American life. Brands looking to engage Latinx consumers need to understand their aspirations, predispositions and concerns on the path to purchase.
Nielsen TV: Understanding the Importance of Language Among Latinx Consumers
Spanish is one of the top languages spoken within the U.S., as Hispanics make up 18% of the overall population. Thy also represent the fastest growing ethnic or racial group. Importantly, approximately 75% of U.S. Hispanics are bilingual—even though a majority were born in the U.S.
The Golden Growth Opportunity for U.S. Drugstores
Increasingly for drugstores, the way to consumer wallets is through their diet. However, Nielsen’s 2019 Health Care study showed that only 24% of consumers are satisfied with the health food selection in drugstores. Within the drugstore market, there’s a golden opportunity for growth.
Fresh and Focused: The U.S. Retailer Path to Winning Brick and Mortar
Fresh departments are the perfect place for retailers to differentiate themselves in stores, as more category sales continue to shift online.
It's in the bag: Black consumers' path to purchase
African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers' path to purchase is non-linear and technologically driven.
What’s Next in Media Measurement?
The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and frequency metrics to individual media types.
Provence Points to a Rosé Future
The Provence varietal engages with more affluent, more mature households, and these households account for just over 80% of all wine spend in the off-trade market. These households are also increasing their overall household spend.
Streaming: Friend or Foe to Local Markets?
The typical U.S. adult streamer spends an average of just under one hour (57 minutes) streaming non-linear content to their TVs in a regular day. That’s significantly less time than streamers spend with linear TV: two hours 42 minutes.
How the Coffee Category Became a Hot Bed of Innovation for the U.S. Grocery Market
Beyond the buzz created around the early release of Starbuck’s Pumpkin Spice Latte, there is something big brewing in the U.S. coffee market. Nielsen data shows that the ready-to-drink coffee category is hot, and a steady stream of innovation is fueling this dollar sales growth.
Power of One: Athletes as Endorsers
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
https://www.nielsen.com/us/en/insights/