Despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media. In an average week, the 156+ million women in the U.S. consume 73 hours of media—that’s five more hours of media than men.
Brands and retailers that activate the levers for new online shoppers and category differentiators will win this holiday season.
by Kristin Behrmann, Director, Nielsen BASES
30,000 new products each year is a lot for anyone to think about, and it might seem hard to stand out in a sea that large. But, in reality, there has never been a better time for manufacturers to find breakthrough success with innovation.
To be successful, marketers need to adapt the agile development steps of design, requirements, implementation and verification to the development realities of CPG, while testing and iterating at the right stages for CPG products.