Insights

Latest Consumer Insights and Trends

Latest Consumer Insights and Trends

African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers’ path to purchase is non-linear and technologically driven.

While broadcast, cable and other TV options maintain their dominance from a video viewing perspective, there’s no denying the growing reach of streaming across the U.S. But that growth is far from homogeneous across regions and markets.

Read More >

Loyalty has always been a priority for companies, but in an environment of endless choice, manufacturers and retailers need to keep a close eye on brand switching.

Read More >

Featured PerspectivE

by Sarah Schmansky, Vice President of Nielsen’s Health & Wellness Practice

Nielsen’s 2019 Health Care study showed that only 24% of consumers are satisfied with the health food selection in drugstores. Within the drugstore market, there’s a golden opportunity for growth.

Read More >

Featured Report

For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.

Download Now >

Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

Read More >