Insights

Latest Consumer Insights and Trends
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Latest Consumer Insights and Trends

 

With just over two years of a track record, few would challenge the advertising prowess of online sports betting, especially within the local TV industry.

 

 

In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.

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Seven-in-10 adults are eager to begin traveling via plane and booking a vacation as soon as they’re able. Overall, adults 35-49 were among the most eager to enjoy these activities as soon as COVID restrictions are lifted.

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Featured PERSPECTIVE

By Kamran Lotfi, VP, Product Management

Future success in the streaming space will hinge on more than just great content—it will need directions to great content. And the effectiveness of those directions will determine whether viewers find it.

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Featured CONTENT

As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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