Insights

Latest Consumer Insights and Trends

Latest Consumer Insights and Trends

Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.

Choosing the right tech stack isn’t easy. So what questions should marketers ask martech vendors as they weigh the myriad options available?

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With so much choice available, how are modern consumers navigating the “paradox of choice” in deciding what to listen to and watch?

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Featured Perspective

by  Uche Onyewu, Director, Data Science

It’s not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That’s where sampling comes in.

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Featured Report

Globally, FMCG growth and GDP stability this year has been strongest in Asia-Pacific, where the offline FMCG industry grew 4.5% in value in the first quarter. That, however, is down from the growth the region posted in the fourth quarter and a year ago.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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