With so much choice available, how are modern consumers navigating the “paradox of choice” in deciding what to listen to and watch? Are they embracing subscription and and-demand services, or relying on traditional means like scheduled programs and live radio?
by Julia Wilson VP, Global Responsibility & Sustainability
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.
Globally, FMCG growth and GDP stability this year has been strongest in Asia-Pacific, where the offline FMCG industry grew 4.5% in value in the first quarter. That, however, is down from the growth the region posted in the fourth quarter and a year ago.