In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
by Kevin Lyons, Senior Vice President, Data Science
While some may equate data science as pulling rabbits from hats, this thinking is misguided. But this is largely because the vast majority of people don’t understand the workings of data science.
A transaction today involves more than just an exchange of payment for goods and services. It involves an exchange of data and is a reflection of trust. In this report, we’ll review and link out to viewpoints on the consumer opportunities in play today to win that trust.