Branded crossover events, virtual concerts and celebrity influencer participation all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.
The adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.
By Lana Busignani, EVP, Global Analytics
With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.
As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.