Latest Consumer Insights and Trends
With so much choice available, how are modern consumers navigating the “paradox of choice” in deciding what to listen to and watch? Are they embracing subscription and and-demand services, or relying on traditional means like scheduled programs and live radio?
How big was this year’s Prime Day? While there’s little doubt that it will continue on its upward trajectory, the growth areas might surprise you.
Goodbye 80/20 rule. As consumers become more brand disloyal, marketers can no longer expect 20% of their portfolio to drive 80% of their sales.
Featured Perspective
by Uche Onyewu, Director, Data Science
It’s not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That’s where sampling comes in.
Featured Report
Globally, FMCG growth and GDP stability this year has been strongest in Asia-Pacific, where the offline FMCG industry grew 4.5% in value in the first quarter. That, however, is down from the growth the region posted in the fourth quarter and a year ago.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
How Multi-Touch Attribution Helps CPG Brands Tackle Seven Challenges
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.
Sampling is the Key to Representative Person-Level Measurement
It’s not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That’s where sampling comes in.
Battle of the Brands: Consumer Disloyalty is Sweeping the Globe
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
The New Black Friday? Prime Day’s Halo Effect Spans Beyond Gadgets (and Amazon Itself)
How big will this year’s Prime Day be? While there’s little doubt that it will continue on its upward trajectory, the growth areas might surprise you.
Quarter By Numbers: Q1 2019
Our first-quarter 2019 report covers 66 countries across five regions. This quarterly series provides a global snapshot of what’s going on in our markets today.
Brands increase trust—and prices—through sustainability
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.
Infographic: Using CPG Market Sizing Data to Capitalize on Growth
New areas of growth crop up in the CPG industry all the time, resulting in both more opportunities and more competition.
2019 FIFA Women’s World Cup: Media Snapshot
There’s nothing like the thrill of sports, and the 2019 FIFA Women’s World Cup was a major attraction across screens of all sizes through the tournament’s closing match on Sunday, July 6. Notably, the final match between the U.S. and the Netherlands drew just under 14 million viewers—22% more viewers than last year’s men’s final between France and Croatia.
Predicting Performance of Athletes as Influencers: On-Court Performance Doesn’t Always Dictate Marketability
Some athletes are great at repeatedly making the highlight reels, and some excel at connecting with fans when they’re not competing. But does strong athletic performance always correlate with impactful fan engagement? Perhaps surprisingly, not always.
Investing in Trust Will Lubricate Business Frictions in China
Frictions around a growing economy like China’s should be expected. They’re growing pains. In fact, it’s these very signs of friction that demand a lubricant for business in China and for those who do business with China. And that lubricant is trust.
https://www.nielsen.com/us/en/insights/