Latest Consumer Insights and Trends
In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation.
Leveraging their visibility, many professional athletes have taken a leading role in amplifying Black Lives Matter protests and speaking out about racism and police brutality. But it’s not just the athletes who are passionate about the movement: Fans are too.
Understand how multicultural consumers stand apart when they embark on a journey to purchase a new vehicle to use ad dollars as wisely as possible.
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By Carter Rogers, Principal Analyst, SuperData
Certain remakes have been blockbuster successes, but game makers should take care to avoid becoming over-reliant on repackaging classic titles.
Featured CONTENT
As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
Predicting the COVID-19 Behavioral Reset
In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation.
Cultural Connectivity Transformed
The insights in this report will help you understand ways to continue building trust with the Hispanic community during these uncertain times and through the journey to recovery.
Consumer Pattern eBook: How to Identify and Act on Emerging Trends
Reliable data helps CPG manufacturers understand changes in consumer patterns and make accurate decisions to preserve market share and grow sales.
Digital and Omnichannel Sweet Spots for Auto Advertisers
In today’s digital age, heading to an automotive dealership in person is far from the only way Americans shop for a new vehicle. Devices and technology have introduced a wealth of convenience and choice along consumers’ auto purchase journey. And online offerings have proved essential for the…
Rev Up Your Auto Marketing with Multicultural Consumers
Watch our recent webinar where Nielsen and J.D. Power give an overview of the state of the auto industry, emerging multicultural consumer media habits, and key action items to drive your business forward.
Multicultural Consumers Consider More Auto Brands on the Path-to-Purchase
Multicultural consumers are aware of fewer automotive brands but end up considering more brands throughout the path-to-purchase. And brands have more opportunities to make an impact with these consumers along the way.
Quarterbacking Positive Change Through Sports
Leveraging their visibility, many professional athletes have taken a leading role in amplifying Black Lives Matter protests and speaking out about racism and police brutality. But it’s not just the athletes who are passionate about the movement: Fans are too.
Nielsen Annual Auto Marketing Report: Drive Connections with Multicultural Consumers
When it comes to deciding to buy a new vehicle, multicultural consumers follow a unique and distinct path-to-purchase. Understand how these shoppers stand apart when they embark on a journey to purchase a new vehicle to use ad dollars as wisely as possible.
Webinar: A Tale of Two Shoppers
While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future…
Insider Tips: Demand Planning During Business Disruptions
CPG manufacturers can overcome planning challenges with reliable data and market intelligence.
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