Insights

Latest Consumer Insights and Trends
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Latest Consumer Insights and Trends

 

In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation. 

 

 

Leveraging their visibility, many professional athletes have taken a leading role in amplifying Black Lives Matter protests and speaking out about racism and police brutality. But it’s not just the athletes who are passionate about the movement: Fans are too.

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Understand how multicultural consumers stand apart when they embark on a journey to purchase a new vehicle to use ad dollars as wisely as possible.

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Featured PerspectivE

By Carter Rogers, Principal Analyst, SuperData

Certain remakes have been blockbuster successes, but game makers should take care to avoid becoming over-reliant on repackaging classic titles.

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Featured CONTENT

As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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