Latest Consumer Insights and Trends
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
Choosing the right tech stack isn’t easy. So what questions should marketers ask martech vendors as they weigh the myriad options available?
With so much choice available, how are modern consumers navigating the “paradox of choice” in deciding what to listen to and watch?
Featured Perspective
by Uche Onyewu, Director, Data Science
It’s not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That’s where sampling comes in.
Featured Report
Globally, FMCG growth and GDP stability this year has been strongest in Asia-Pacific, where the offline FMCG industry grew 4.5% in value in the first quarter. That, however, is down from the growth the region posted in the fourth quarter and a year ago.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
Resur’GIN’ce of a Classic: How Local Bars Can Benefit From a Taste of the Past
The Negroni—a bitter Italian cocktail—is making a comeback in local bars and restaurants throughout the U.S. But who's ordering them and how can your on-premise establishment benefit from their resurgence?
Nielsen TV: Getting to Know Millennial Video Gamers
Having grown up alongside the first Nintendo Entertainment System, which debuted in North America in 1985, Millennials now have careers, advanced degrees and families. That being said, they’re still gamers at heart, as two-thirds of Americans play video games every month. So what else do we know about this key demographic for the video game industry?
How Multi-Touch Attribution Helps CPG Brands Tackle Seven Challenges
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.
Sampling is the Key to Representative Person-Level Measurement
It’s not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That’s where sampling comes in.
Battle of the Brands: Consumer Disloyalty is Sweeping the Globe
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
The New Black Friday? Prime Day’s Halo Effect Spans Beyond Gadgets (and Amazon Itself)
How big will this year’s Prime Day be? While there’s little doubt that it will continue on its upward trajectory, the growth areas might surprise you.
Quarter By Numbers: Q1 2019
Our first-quarter 2019 report covers 66 countries across five regions. This quarterly series provides a global snapshot of what’s going on in our markets today.
Brands increase trust—and prices—through sustainability
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.
Infographic: Using CPG Market Sizing Data to Capitalize on Growth
New areas of growth crop up in the CPG industry all the time, resulting in both more opportunities and more competition.
2019 FIFA Women’s World Cup: Media Snapshot
There’s nothing like the thrill of sports, and the 2019 FIFA Women’s World Cup was a major attraction across screens of all sizes through the tournament’s closing match on Sunday, July 6. Notably, the final match between the U.S. and the Netherlands drew just under 14 million viewers—22% more viewers than last year’s men’s final between France and Croatia.
https://www.nielsen.com/us/en/insights/