Insights

Latest Consumer Insights and Trends
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Latest Consumer Insights and Trends

 

Americans are almost perfectly split on whether they’re planning to alter or bypass their traditional Thanksgiving celebrations this year, or carry out their celebrations similarly to last year.

 

 

While total media consumption has largely normalized since the peaks we saw in March and April, the massive streaming enablement during that period has brought streaming to the forefront of the media landscape.

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Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.

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Featured PERSPECTIVE

By Charlene Polite Corley, VP, Diverse Insights & Partnerships

George Floyd’s death was a turning point. It made clear for many Americans that these are not isolated incidents, but symptoms of a much broader collection of work we still need to do as a society.

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Featured CONTENT

As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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