Latest Consumer Insights and Trends
As we close the book on 2019, brick-and-mortar drove the vast majority of grocery sales—particularly for fresh food—yet e-commerce maintained its meteoric rise. Understanding the factors that drove online purchase decisions will help online grocers in 2020.
2019 was a significant year for TV and social — from an explosion of OTT offerings to the social platforms’ experimentation in hiding “likes” and “replies,” it’s now more important than ever to measure the impact of social TV.
In the chase for eyeballs, one thing, and one thing alone, will win the TV audience: good content.
Featured PerspectivE
by Matt Crompton and Max Heinemann, Nielsen CGA
In the coming months and year, expect to see an increase in spirits with no alcohol. On-premise creativity will continue to fuel alcohol-free cocktail menus and bars across the country.
Featured Report
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
Soft Drinks and Health and Wellness Can Coexist in the U.S. Alcohol Space
Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space. And amid the juxtaposition of the sober-curious consumers and the premium spirits drinkers, soft drinks have plenty of room to grow.
Nielsen Annual Marketing Report: The Age of Dissonance
This report offers a powerful view into the current state of the marketing industry. Understand the dynamics at play and identify promising areas of development for marketers and their media partners.
Nielsen 2020: 10 On-Premise Predictions for the New Year
In the coming months and year, expect to see an increase in spirits with no alcohol. There will be a greater variation in products to appeal to different drinkers. On-premise creativity will continue to fuel alcohol-free cocktail menus and bars across the country.
The Database: A Step Toward Widespread Addressable Ads on Linear TV
On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen’s Addressable TV platform means for the industry, as well as what addressable advertising in the linear TV realm will look like.
AR and VR Will Drive Omnichannel 2.0
In the next five years, A/VR technology will augment the shopping journey in increasingly meaningful ways—from the way consumers discover, choose, share, buy and engage with brands.
Distribution: The Undervalued Lever of New Product Success
Distribution affects new product sales. This is obvious. What’s less obvious is the extent to which CPG manufacturers can predict and control distribution for a new product, especially during the first year in-market.
Your Competitor Just Innovated: Here’s the Agile Way to a Proper Response
We know a really good idea and a potential threat when we see one, right? We might, but the most common monitoring approach is to keep a close eye on the in-market performance of those innovations. But this wait and see approach relies on in-market performance, which means it has two serious flaws.
Top 5 Factors that Impacted Online Grocery Businesses in 2019
As we close the book on 2019, brick-and-mortar drove the vast majority of grocery sales—particularly for fresh food—yet e-commerce maintained its meteoric rise. Understanding the factors that drove shoppers online purchase decisions in 2019 will help online grocers stack success in 2020.
Game Changer
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Our 2020 Forecast for the U.S. Hemp-CBD and CPG Industries
As cannabis-curious consumers and companies wait for additional guidelines from federal regulators, Nielsen believes that brands, marketers and consumers will have a big appetite for data and information about cannabis in 2020, giving us a peek into what a cannabis-rich consumer packaged goods landscape could look like.
https://www.nielsen.com/us/en/insights/