Latest Consumer Insights and Trends
Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
During the 2018 TV season, delayed viewing after live and same-day across genres provided an average 10% lift in viewing.
Spanish is one of the top languages spoken within the U.S., as Hispanics make up 18% of the overall population. Thy also represent the fastest growing ethnic or racial group. Importantly, approximately 75% of U.S. Hispanics are bilingual—even though a majority were born in the U.S.
Featured PerspectivE
Mainak Mazumdar, Chief Data and Research Officer, Nielsen Global Media
Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it’s not that simple.
Featured Report
To be successful, marketers need to adapt the agile development steps of design, requirements, implementation and verification to the development realities of CPG, while testing and iterating at the right stages for CPG products.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
Artificial Intelligence is the Link Between Big Data and Persons-Level Measurement
Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it’s not that simple.
Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
The Database: How Addressable Advertising is Personalizing the TV Experience
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.
Looking at program genres through a time-shifting lens
With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.
Embracing the Era of Deep, Small Data
For much of the big data era, businesses have held the power. With immense grassroots advocacy and legislation such as the EU’s GDPR and the California Consumer Privacy Act, the pendulum of power has swung toward consumers.
7 Key Features of a Marketing KPI Dashboard
Using a dashboard to measure and present key performance indicators (KPIs) is essential for any marketing team. We asked a group of marketing experts how marketing KPI dashboards can be improved.
The Path to Agile Innovation in a CPG World
Many CPG marketers are looking to use agile innovation, but Nielsen research has found that lifting an approach that works quite well for many technology companies may have less successful outcomes in CPG. To be successful, marketers need to adapt the agile development steps of design, requirements, implementation and verification to the development realities of CPG, while testing and iterating at the right stages for CPG products.
Speak Up—The Media Industry Is Listening
With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It’s not just the right thing, it’s also the smart thing.
La Oportunidad Latinx: Meeting U.S. Hispanics on the Path to Purchase
Latinx consumers are digitally savvy, highly social and exerting an outsized influence on every aspect of American life. Brands looking to engage Latinx consumers need to understand their aspirations, predispositions and concerns on the path to purchase.
Nielsen TV: Understanding the Importance of Language Among Latinx Consumers
Spanish is one of the top languages spoken within the U.S., as Hispanics make up 18% of the overall population. Thy also represent the fastest growing ethnic or racial group. Importantly, approximately 75% of U.S. Hispanics are bilingual—even though a majority were born in the U.S.
https://www.nielsen.com/us/en/insights/