As new media options like podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare. And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don’t listen to podcasts at all.
Now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.
While it’s hard to ignore the pace at which hard seltzers have upended the adult beverage landscape, the growth has the potential to boost other alcoholic beverages as well.
by Marie Lalleman, EVP, Global Client Solutions
To win the technology race, brands need to focus on using it to build trust in the world. That’s because trust is at the epicenter of the decisions that women—and all consumers—make.
This “Streaming Wars” takeover edition of the Total Audience Report focuses on how much content exists in the viewing ecosystem, how much time consumers spend using streaming services on the television set, and looks at what drives consumers’ video, audio and streaming service choices.