Latest Consumer Insights and Trends
Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games.
Unlocking quality 1:1 consumer data is essential to fighting back against the disruption of trends in the marketplace. Learn how.
COVID-19 has catapulted streaming to become the present, and perhaps the future, of content consumption—and perhaps creation as well.
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Find the most up-to-date data on this year’s biggest election events. This resource includes current and historical election event ratings, as well as related topical insights and solutions.
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As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
Using Data to Identify Growth-Driving Product Attributes
Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.
The Impact of COVID-19 on Video Streaming and Local News Consumption
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.
Fortnite is the New IRL: Why Brands Must Plan for a Rise in Virtual Gatherings
Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games.
Increasing Distribution with a Data-Based Sell-In Story
Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.
How Americans are Adjusting to Working from Home Full-Time
Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.
Understanding the Total Audience: Insights, Trends, and The Path Forward Amidst COVID-19
Watch the on-demand webinar to explore findings from the August 2020 edition of Nielsen's Total Audience Report: Special Work From Home Edition.
The Database: The New Work-Life-Media Balance
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it’s shaping our media…
How Emerging Brands Use Category Data to Drive their Innovation Strategy
By analyzing their category and the competitive landscape, pet brands can identify whitespace opportunities for growth and refine and sharpen their innovation strategy.
Nielsen Estimates 121 Million TV Homes in the U.S. for the 2020-2021 TV Season
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million TV homes, up from 2019.
How Working from Home is Shaping Consumers’ Power of Choice
According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are enjoying the change in their daily work routines. And to no surprise, the new normal includes a heavy dose of media consumption.
https://www.nielsen.com/us/en/insights/