Insights

Latest Consumer Insights and Trends

Latest Consumer Insights and Trends

With so much choice available, how are modern consumers navigating the “paradox of choice” in deciding what to listen to and watch? Are they embracing subscription and and-demand services, or relying on traditional means like scheduled programs and live radio?

How big was this year’s Prime Day? While there’s little doubt that it will continue on its upward trajectory, the growth areas might surprise you.

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Goodbye 80/20 rule. As consumers become more brand disloyal, marketers can no longer expect 20% of their portfolio to drive 80% of their sales.

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Featured Perspective

by  Uche Onyewu, Director, Data Science

It’s not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That’s where sampling comes in.

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Featured Report

Globally, FMCG growth and GDP stability this year has been strongest in Asia-Pacific, where the offline FMCG industry grew 4.5% in value in the first quarter. That, however, is down from the growth the region posted in the fourth quarter and a year ago.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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