Latest Consumer Insights and Trends
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media becoming a universally necessary activation component.
For marketers, 2020 was the year of the pivot. Those who thrived used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.
Seven-in-10 adults are eager to begin traveling via plane and booking a vacation as soon as they’re able. Overall, adults 35-49 were among the most eager to enjoy these activities as soon as COVID restrictions are lifted.
Featured PERSPECTIVE
By Jonathon Wells, SVP Data Science
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
Featured CONTENT
As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
Toward The Future Of Digital Audience Measurement
Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
Reporting in a Mainstream Social Justice Movement World
The Black Lives Matter movement is no longer just for or embraced by people of color, but it has broken through as a collective mission finding allies across gender, ethnicity, and communities of all sizes.
Online Gambling Ad Spend is Bolstering the Local TV Market
With just over two years of a track record, few would challenge the advertising prowess of online sports betting, especially within the local TV industry.
With Fewer Fans at Stadiums, Brands are Shifting Their Sponsorship Strategies to Digital
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media becoming a universally necessary activation component.
How to Maximize Marketing ROI at Every Budget Size
For marketers, 2020 was the year of the pivot. Those who thrived used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.
Americans–and Advertisers–Are Hopeful About Travel
Seven-in-10 adults are eager to begin traveling via plane and booking a vacation as soon as they’re able. Overall, adults 35-49 were among the most eager to enjoy these activities as soon as COVID restrictions are lifted.
First-Party Data is a Good Start, but it’s Not Enough
86% of the marketers surveyed for this year’s Nielsen Annual Marketing Report recognize the importance of first-party data. Despite the acknowledgement, their overall confidence in data quality is universally low.
Digital Must Be Always On—Here is Why
Nielsen's Ameneh Atai explores the benefits of "always on" digital measurement, while sharing how Nielsen is implementing this type of measurement.
Brands Aren't Sitting On the Sidelines: The Social Solidarity of Sports Sponsorships
MLB's recent decision to move the All-Star Game highlights how rights holders, brands and athletes are taking a stand on social and political issues.
The 30-Second Ad Opens Opportunity for Measuring Brand Integrations in SVOD Programs
Since SVOD content is ad free, product placements and branded integrations offer a modern way to integrate brands into streaming and gain incremental reach.
https://www.nielsen.com/us/en/insights/