Latest Consumer Insights and Trends
Despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media. In an average week, the 156+ million women in the U.S. consume 73 hours of media—that’s five more hours of media than men.
Brands and retailers that activate the levers for new online shoppers and category differentiators will win this holiday season.
By thinking beyond how to wield their individual spending power, Generation Z consumers are pushing their households and broader social networks to use the tools at their disposal to create real change.
Featured PerspectivE
by Kristin Behrmann, Director, Nielsen BASES
30,000 new products each year is a lot for anyone to think about, and it might seem hard to stand out in a sea that large. But, in reality, there has never been a better time for manufacturers to find breakthrough success with innovation.
Featured Report
To be successful, marketers need to adapt the agile development steps of design, requirements, implementation and verification to the development realities of CPG, while testing and iterating at the right stages for CPG products.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
Bursting with new products, there’s never been a better time for breakthrough innovation
30,000 new products each year is a lot for anyone to think about, and it might seem hard to stand out in a sea that large. But, in reality, there has never been a better time for manufacturers to find breakthrough success with innovation.
Identifying Unique Sustainability Opportunities Across Categories to Foster Trust With Consumers
In our April 2019 Omnibus study of more than 21,000 U.S. households, we analyzed consumers’ attitudes toward a cohort of sustainable attributes across 13 product categories. Within each category, consumers' sustainable priorities can differ markedly from the overall trend.
New Shoppers and Nuanced Category Sales Will Drive Holiday Shopping
Brands and retailers that activate the levers for new online shoppers and category differentiators will win this holiday season.
7 Important Factors That Will Shape the Future of Convenience Retail
Across the U.S. retail landscape, we believe convenience stores will grow faster than all other offline channels over the next five years, reflecting the hyper focus consumers are putting on expediency.
Attention Marketers: U.S. Women Are Eager to Hear From You
Despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media. In an average week, the 156+ million women in the U.S. consume 73 hours of media—that’s five more hours of media than men.
Webinar: Growing Your Online Sales Starts With the Upcoming Holiday Season
There’s a lot riding on your online holiday strategy. The last three months of the year account for 30% of online CPG sales, and they welcome a flood of first-time online buyers. Do you know what motivates your online holiday shopper?
Nielsen TV: How Preteen Gamers Discover and Spend on Games
Despite their young ages, preteen (kids 7-12) gamers in the U.S. collectively spend what some might view as an unfathomable amount of money on video games. And given their desire to be social through gaming, they’re spending most of that money on in-game extras, like outfits, to differentiate themselves from their friends.
Brands, It’s Time to Wise Up to Women
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?
Preteens Need Modern Payment Options for Today’s Digital Video Games
Today’s digital video games feature many ways to lure gamers into opening up their wallets: microtransactions, downloadable content, gaming subscriptions, etc. Gamers, however, can’t purchase these digital offerings with cash. Traditionally, this is where credit cards come into play. So where does that leave preteen gamers?
Gen Z Sustainable Consumers Go Digital—and Use Activism to Shape a Smarter Market
By thinking beyond how to wield their individual spending power, Generation Z consumers are pushing their households and broader social networks to use the tools at their disposal to create real change.
https://www.nielsen.com/us/en/insights/