Latest Consumer Insights and Trends
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S.
While total media consumption has largely normalized since the peaks we saw in March and April, the massive streaming enablement during that period has brought streaming to the forefront of the media landscape.
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
Featured PERSPECTIVE
A Q&A with Michelle Andreas, VP, Client Consulting
In today’s shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to better understand how their local, state and presidential candidates can best serve their needs.
Featured CONTENT
As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
"Lifting As We Climb" Black Women Lead Voter Turnout Despite Barriers
Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the highest rates of turnout in the country.
Nielsen Local Watch Report: Diverse, Young and Informed – Today's Growing Local News Audience
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how they have grown, particularly local news.
Young, Diverse Audiences Are Leaning into TV News
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.
Why 'Political Ratings,' and Why Now
In today's shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to better understand how their local, state and presidential candidates can best serve their needs.
Host-Read Podcast Ads Pack a Brand Recall Punch
Listeners’ affinity for podcast show hosts is just as important from an ad perspective as it is for show content. That’s because the ads that hosts read drive more brand recall than non-host-read ads.
“¡MI COMUNIDAD VOTA!” Latino's Untapped Strength in Numbers
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.
The Power of Black Community: From Moment to Movement
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.
All About Opportunity: Engaging Asian American Voters
Half of Asian voters reported they were not contacted by either major party in the ramp up to Election Day, but this year, many are excited about getting off the sidelines and involved in the process.
Don't Get Delisted: 5 Ways to Keep Your Products on Shelf with Data
You’ve worked hard to get your CPG product into retailers’ assortments and on the shelf. Learn how data can help you avoid getting your CPG product delisted.
Inside Look: How Nielsen Uses Data to Help CPG Leaders Win At E-commerce
COVID-19 has put e-commerce adoption and growth into an overdrive, but it can also give businesses a misguided sense that expansion in e-commerce is enough to drive revenue organically. See how the right insights can help you drive your e-commerce strategy.
https://www.nielsen.com/us/en/insights/