Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.
Brands and retailers that activate the levers for new online shoppers and category differentiators will win this holiday season.
by Laura McCullough, Executive Vice President of U.S. Manufacturer Client Success
We’re all human, and that means we don’t always do as we say. But there are reasons for that. Some are logical, others are emotional…but the gap is real.
Millennials are most likely to define healthy eating in practical ways, whereas surveyed Boomers, Greatest Generation consumers and even Gen Xers indicate their eating habits are more heavily guided by health maintenance or specific health conditions.