Latest Consumer Insights and Trends
As we close the book on 2019, brick-and-mortar drove the vast majority of grocery sales—particularly for fresh food—yet e-commerce maintained its meteoric rise. Understanding the factors that drove online purchase decisions will help online grocers in 2020.
Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space.
In the chase for eyeballs, one thing, and one thing alone, will win the TV audience: good content.
Featured PerspectivE
by Danny Brager, SVP, Beverage Alcohol, Nielsen
We’ve been tracking a move toward “healthier” drinking, and this trend will continue into 2020. Younger generations are leading this shift, and it will affect drinking quantities and preferences.
Featured Report
This report offers a powerful view into the current state of the marketing industry. Understand the dynamics at play and identify promising areas of development for marketers and their media partners.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
Multicultural Influences are Shifting American Appetites During the Super Bowl (and Beyond)
What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a long-standing history with the big game, the growing Latinx* influence across the U.S. is inspiring many American football fans to swap their traditional fare for imported beer and jalapeño poppers.
The Database: How Mixed Realities Will Enhance the Video Game Landscape
On this special episode, recorded at CES, Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen company, and Vinay Narayan, Vice President of Platform Strategy and Developer Community at HTC Vive talk about the impact that XR will have on the gaming industry.
The Smart Shelf: Your Pathway to Winning in Retail
The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
Nielsen 2020: Off-Premise Predictions for Beverage Alcohol
We’ve been tracking a move toward “healthier” drinking, and this trend will continue into 2020. Younger generations are leading this shift, and it will affect drinking quantities and preferences.
Blue Lizard’s Growth Journey
How did this new CPG manufacturer of sunscreen products become a household name in the U.S.? It used Nielsen data to support its sell-in story and expansion goals. Our new infographic charts the Blue Lizard growth journey.
Case Study: How Blue Lizard Australian Soared from Small CPG Manufacturer to Market Leader in three years
Learn how one CPG manufacturer grew from an up-and-coming company to a market leader in sunscreen, all in just three years. Download our case study.
Soft Drinks and Health and Wellness Can Coexist in the U.S. Alcohol Space
Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space. And amid the juxtaposition of the sober-curious consumers and the premium spirits drinkers, soft drinks have plenty of room to grow.
Nielsen Annual Marketing Report: The Age of Dissonance
This report offers a powerful view into the current state of the marketing industry. Understand the dynamics at play and identify promising areas of development for marketers and their media partners.
Nielsen 2020: 10 On-Premise Predictions for the New Year
In the coming months and year, expect to see an increase in spirits with no alcohol. There will be a greater variation in products to appeal to different drinkers. On-premise creativity will continue to fuel alcohol-free cocktail menus and bars across the country.
The Database: A Step Toward Widespread Addressable Ads on Linear TV
On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen’s Addressable TV platform means for the industry, as well as what addressable advertising in the linear TV realm will look like.
https://www.nielsen.com/us/en/insights/