When we take a step back and aggregate all of our TV usage, the shift to using TV-connected devices over the past 10 years is significant.
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
According to The Gauge, Nielsen’s total TV and streaming snapshot, broadcast gained 2 share points to represent 28% of total TV viewing in October.
Today, 15 seconds is most common for TV ads; comparably, ads on the internet can be as short as a single second. For brand advertisers, that means that regardless of platform, every second matters.
Looking ahead to 2022 and beyond, Nielsen Sports has identified five areas of focus for marketers. Download Five Factors Shaping the Future of Sports Marketing to learn how to engage audiences and support your brand.
As the media industry looks to be more inclusive of Black storytellers and grow their brand awareness with Black audiences, a deeper understanding of the community is increasingly critical.
Nielsen recently identified three pillars of effective media planning that marketers should focus on in order to thrive in an uncertain future—focusing on the people they’re trying to reach, connected planning and continuous planning.
The future of sports entertainment is data-informed. Learn how to harness the power of data to enrich the experience for fans across all sports.
The widespread adoption of mobile payment services in Africa has many looking to crypto currencies as a natural next step—one that’s removed from conventional banking systems and offers protection against currency devaluation.
Marketers must treat planning as an always-on exercise and center each decision around the people they’re trying to reach. With a shift in mindset, marketers can leverage continuous and connected planning to ensure efficient and effective business growth.
When branded content is built into marketing strategies and supported by real consumer voices, brands and audiences alike can enjoy more authentic and lasting interactions.
As our population diversifies and personalization becomes increasingly important, brands will need to embrace inclusion by sharing ownership with consumers.
The rise in buy now, pay later services increased notably when the effects of the pandemic set in, bolstered by the flexibility and convenience of interest-free payment plan options—a dramatically different alternative to traditional credit cards.