Insights

Latest Consumer Insights and Trends
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Latest Consumer Insights and Trends

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.

Across the CPG industry, “environmentally friendly” and “recycled packaging” are two of the top sustainable attributes for which consumers are willing to pay for.

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Brands and retailers that activate the levers for new online shoppers and category differentiators will win this holiday season.

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Featured PerspectivE

by Laura McCullough, Executive Vice President of U.S. Manufacturer Client Success

We’re all human, and that means we don’t always do as we say. But there are reasons for that. Some are logical, others are emotional…but the gap is real.

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Featured Report

Millennials are most likely to define healthy eating in practical ways, whereas surveyed Boomers, Greatest Generation consumers and even Gen Xers indicate their eating habits are more heavily guided by health maintenance or specific health conditions.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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