Insights

Latest Consumer Insights and Trends
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Latest Consumer Insights and Trends

 

Streaming among over-the-top capable homes now accounts for 25% of consumers’ collective time spent with the television.

 

 

Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.

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In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.

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Featured PERSPECTIVE

By Matthew Devitt, VP, Digital Audience Measurement

With the holidays fast approaching, CPG advertisers will need the right customer intelligence data to design strategic campaigns and connect with shoppers.

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Featured CONTENT

As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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