Latest Consumer Insights and Trends
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
Staying put in our homes can lead to almost a 60% increase in the amount of content we watch in some cases — and potentially more depending on the reasons.
By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. But they’re also shouldering more of the household burdens, feeling less financially secure and still are facing serious barriers when it comes to equality. It’s time brands wise up to women.
Featured PerspectivE
by Regan Leggett, Executive Director, Nielsen Global Intelligence
As we get a handle on the length of time COVID-19 may be in play, the ability to guarantee the quality and safety of products may remove some potential panic from the consumer environment.
Featured CONTENT
As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behavior thresholds to help fast-moving consumer goods brands and retailers understand the status of each market, as well as how to best respond.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
In-Store Tech May Boost the Brick-and-Mortar Retail Resurgence
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
COVID-19: The Unexpected Catalyst for Tech Adoption
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
From The Field: Nielsen Russia Offers Personal Insight On Shopping Trends Amid The Covid-19 Outbreak
With a relatively low number of reported cases of COVID-19 in Russia, Nielsen’s 700 auditors have largely been able to operate normally, barring the addition of face masks where individuals choose to use them.
Staying PUT: Consumers Forced Indoors During Crisis Spend More Time On Media
Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of content we watch in some cases and potentially more depending on the reasons.
COVID-19: Tracking the Impact on FMCG and Retail
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
From The Field: Nielsen Indonesia Offers Personal Insight On Shopping Trends Amid The Covid-19 Outbreak
The complexity of a country made up of over 6,000 inhabited islands with a population of more than 265 million people can never be underestimated. But for Nielsen’s retail data acquisition teams in Indonesia, the COVID-19 outbreak has been something they have tackled head on.
From The Field: Nielsen South Korea Offers Personal Insight On Shopping Trends Amid The Covid-19 Outbreak
Katherine Kim and her team of 60 retail auditors had never had to deal with anything like the COVID-19 outbreak. Of course, no one had, and the sheer scale of it was daunting.
From The Field: Nielsen China Offers Personal Insight On Shopping Trends Amid The Covid-19 Outbreak
Joe Fan, who has a team of more than 1,200 retailer auditors operating across China, said access for his team was difficult at first, but they remained protected throughout the toughest days of the crisis.
From The Field: Nielsen Pakistan Offers Personal Insight On Shopping Trends Amid The Covid-19 Outbreak
During the early days of the COVID-19 outbreak, Murtaza Ahmed Khan, head of field operations in Pakistan and the Arabian Peninsula, said there were instances where outlets were selling high-demand items, particularly in traditional trade settings, for twice their normal retail price.
From the Field: Nielsen Italy Offers Personal Insight on Shopping Trends Amid the COVID-19 Outbreak
At the height of panic buying, Maurizio Nardiello, Data Acquisition Leader, Retail Measurement Service, Italy, saw retail sales reach levels that he normally sees only during holiday periods like Christmas. But once the initial rush on stores was over, sales plateaued outside of spikes driven by news events such as the expanded quarantine efforts.
https://www.nielsen.com/us/en/insights/