Latest Consumer Insights and Trends
Branded crossover events, virtual concerts and celebrity influencer participation all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.
The adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.
In all likelihood, the atypical nature of the year will be profound enough to drive permanent shifts in consumer behavior, including media consumption.
Featured PERSPECTIVE
By Lana Busignani, EVP, Global Analytics
With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.
Featured CONTENT
As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
The Power of Effective Outcomes Measurement in the New Normal
With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.
Tops of 2020: Nielsen Streaming Unwrapped
2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, acquired content, and movies on streaming platforms.
Earn Your Pet Product’s Place in a Retailer’s Assortment Using Data
Data on your pet product’s revenue growth potential and impact on basket size can help you convince retailers to include it in their assortment.
Store Shifting: Unlocking Insight With Data Science
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
The Future of Video Gaming Is Bright—Even as Real Experiences Return
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.
Three Ways Data Can Help You Develop a Pet Product That Sells
Pet product manufacturers can innovate effectively by using data to understand consumer demographics, purchasing behavior and sales drivers.
How E-Commerce Insights Help Pet Manufacturers
Identifying online and in-store growth opportunities based on consumer behaviors, trends and competitor analysis is key to increasing pet product sales
How to Develop Pricing and Promotional Strategies That Win
Develop a collaborative approach to pricing and promoting your pet products by gaining insights into your retail partners and creating win-win promotions.
Shoppers’ Reprioritized Sense of Self Care Leads to a Rise in DIY Pet Grooming
As shoppers became more invested in their DIY personal care routines throughout the pandemic, many pet owners started placing added importance on maintaining their pet’s health and hygiene at home.
COVID-19 Fuels a 50% Increase in Omnichannel Shopping Across the U.S.
The pandemic has democratized e-commerce for all types of consumers, and more than 18 million CPG buyers in the U.S. have flooded the online space since March.
https://www.nielsen.com/us/en/insights/