Insights

Latest Consumer Insights and Trends

Latest Consumer Insights and Trends

In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.

With the rise of higher-end store brand products comes U.S. consumers’ inclination to spend more on store brands.

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With so much choice available, how are modern consumers navigating the “paradox of choice” in deciding what to listen to and watch?

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Featured Perspective

by Rick Maturo, Associate Client Director, Nielsen Cannabis Insights Practice

Many U.S. brands and retailers are grappling with how to navigate for the future of the CPG market—one where cannabis stands to be a true game-changer across an array of categories.

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Featured Report

A transaction today involves more than just an exchange of payment for goods and services. It involves an exchange of data and is a reflection of trust. In this report, we’ll review and link out to viewpoints on the consumer opportunities in play today to win that trust.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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