Insights

Latest Consumer Insights and Trends
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Latest Consumer Insights and Trends

As we close the book on 2019, brick-and-mortar drove the vast majority of grocery sales—particularly for fresh food—yet e-commerce maintained its meteoric rise. Understanding the factors that drove online purchase decisions will help online grocers in 2020.

2019 was a significant year for TV and social — from an explosion of OTT offerings to the social platforms’ experimentation in hiding “likes” and “replies,” it’s now more important than ever to measure the impact of social TV.

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In the chase for eyeballs, one thing, and one thing alone, will win the TV audience: good content.

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Featured PerspectivE

by Matt Crompton and Max Heinemann, Nielsen CGA

In the coming months and year, expect to see an increase in spirits with no alcohol. On-premise creativity will continue to fuel alcohol-free cocktail menus and bars across the country.

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Featured Report

The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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