Insights

Latest Consumer Insights and Trends
Article

Latest Consumer Insights and Trends

By thinking beyond how to wield their individual spending power, Generation Z consumers are pushing their households and broader social networks to use the tools at their disposal to create real change.

If you’re a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year. Women have always made less money than men. Isn’t it time we changed that?

Read More >

Today’s digital video games feature many ways to lure gamers into opening up their wallets. But where does that leave preteen games, who typically don’t have credit cards?

Read More >

Featured PerspectivE

by Laura McCullough, Executive Vice President of U.S. Manufacturer Client Success, Nielsen

Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?

Read More >

Featured Report

To be successful, marketers need to adapt the agile development steps of design, requirements, implementation and verification to the development realities of CPG, while testing and iterating at the right stages for CPG products.

Download Now >

Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

Read More >