Insights

Latest Consumer Insights and Trends
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Latest Consumer Insights and Trends

 

As concerns and restrictions around COVID-19 heighten in the U.S., consumers are gravitating to local news outlets to stay informed about the impact of the pandemic on their communities.

 

 

Staying put in our homes can lead to almost a 60% increase in the amount of content we watch in some cases — and potentially more depending on the reasons.

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By 2028, women will own 75% of the discretionary spend, making them the world’s greatest influencers. But they’re also shouldering more of the household burdens, feeling less financially secure and still are facing serious barriers when it comes to equality. It’s time brands wise up to women.

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Featured PerspectivE

by Gerrit Schwarz, Vice President, BASES Europe

Few CPG manufacturers aren’t under pressure to find new growth opportunities, but market disruptions and self-inflicted wounds seem to derail progress more often than not.

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Featured CONTENT

As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.

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Ratings Academy

This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.

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