Latest Consumer Insights and Trends
Upper-funnel marketing efforts are a lever to drive sales. They also generate an array of ancillary benefits that can drive the efficiency of sales activations.
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.
The appropriation of Native American symbols has been par for the course in American sports. But many fans are saying it doesn’t have to stay that way.
Featured PERSPECTIVE
By Charlene Polite Corley, VP, Diverse Insights and Partnerships
Limiting the narrative around Black achievement still plays out in media today. As viewers, content creators, storytellers and journalists, we can demand more for and of ourselves to expand the African American narrative.
Featured CONTENT
As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.
Ratings Academy
This interactive portal explains the types of media consumers access, how we measure engagement with that media and how we derive our ratings.
Sports Betting: Who’s In and How Much of an Opportunity Do They Represent?
The implications for the sports betting world are fairly straightforward. In just a short time, online sports betting has become a burgeoning industry with a growing opportunity for brands, sports leagues, rights holders and TV networks.
In Financial Services Marketing, Evolution Is the Call to Action
Technology, access to information, digitization, personalization and virtualization are shaping the future of the financial services landscape.
Take Command of Your Brand
Discover the importance of a balanced marketing strategy and the benefits of short- and long-term initiatives along the path to sustained brand viability.
When it Comes to Brand Building, Awareness is Critical
Long-term business vitality requires more than short-term activations, and holistic marketing requires a balance of short- and long-term activation strategies.
Getting Ahead of the Curve in CTV Advertising
Connected TV options continue to expand and diversify, creating a wealth of opportunities for advertisers and agencies.
CTV Advertising Guide: Powering Growth Through Change
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including audience buying and measuring ad effectiveness.
Breaking the Cycle of Silencing Black Voices
Black achievements have a history of being erased in media. As viewers, content creators, storytellers and journalists, we must work to expand the narrative.
For Marketers Today, Reallocation Times (and Tools) are Critical
There are signs of a rebound across sectors, but that doesn’t alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
More than Mascots: It’s Time to End Cultural Appropriation of Native Americans in Sports
The appropriation of Native American symbols has been par for the course in American sports. But many fans are saying it doesn’t have to stay that way.
Streaming into the Upfront: What's Next for CTV?
In this on-demand summit, senior industry experts and Nielsen leaders share the latest thought leadership and measurement advances in connected TV (CTV).
https://www.nielsen.com/us/en/insights/