In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
by Rick Maturo, Associate Client Director, Nielsen Cannabis Insights Practice
Many U.S. brands and retailers are grappling with how to navigate for the future of the CPG market—one where cannabis stands to be a true game-changer across an array of categories.
A transaction today involves more than just an exchange of payment for goods and services. It involves an exchange of data and is a reflection of trust. In this report, we’ll review and link out to viewpoints on the consumer opportunities in play today to win that trust.