First-party data is powerful. That’s unquestionable. But it’s limited. Why? Because it only captures the engagement that happens when a consumer is “with” the brand.
To create engaging experiences for customers while garnering positive business results, marketers must continue to adapt and stay on their toes. Here are three ways how.
Today, almost half (49%) of U.S. podcast listeners are light users: people who listen anywhere from one to three times a month. That’s a notable contrast from how the industry viewed the typical podcast listener five or 10 years ago.
After three months of consecutive growth, the rise of streaming took a pause this month, according to the August release of The Gauge, Nielsen’s Total TV and Streaming viewing snapshot.
As the EV market heats up in the auto industry, can a company that shuns traditional advertising continue to grow?
To find out fans’ comfortability in returning to stadiums based on the upcoming NFL and NBA seasons, Nielsen Sports conducted a Fan Insights survey with U.S. sports fans about their willingness to attend sporting events.
Esports sponsorship revenue grew at a compound annual growth rate of nearly 32% between 2014 and 2019, and panelists participating in a recent Cannes Lions panel said they expect revenue from sponsorships alone to hit $1 billion in the near future.
The dramatic rise in global CTV adoption, accelerated by the pandemic, has ushered in new commercial models that are fragmenting the landscape in much the same way that the myriad viewing options are.
Compared with the early days of streaming, when platforms largely aimed to satiate all audiences at one fell content swoop, a handful of platforms are taking a more focused engagement approach.
In July, broadcast recaptured television viewers, growing a percentage point thanks to high-profile sporting events coupled with the opening weekend of the Olympics.