Using Audiences to Close the Gaps Across the Media Ecosystem
First-party data is powerful. That’s unquestionable. But it’s limited. Why? Because it only captures the engagement that happens when a consumer is “with” the brand.
3 Ways to Thrive in the Age of Adaptation
To create engaging experiences for customers while garnering positive business results, marketers must continue to adapt and stay on their toes. Here are three ways how.
Lighter Podcast Listeners are Fueling Audience Growth
Today, almost half (49%) of U.S. podcast listeners are light users: people who listen anywhere from one to three times a month. That’s a notable contrast from how the industry viewed the typical podcast listener five or 10 years ago.
Back-to-School Presses Pause on Streaming’s Gain According to The Gauge
After three months of consecutive growth, the rise of streaming took a pause this month, according to the August release of The Gauge, Nielsen’s Total TV and Streaming viewing snapshot.
Can Tesla Continue to Grow Without Mass Marketing?
As the EV market heats up in the auto industry, can a company that shuns traditional advertising continue to grow?
Sports Fans Want Social Distancing as NFL and NBA to Start New Seasons at Full Capacity
To find out fans’ comfortability in returning to stadiums based on the upcoming NFL and NBA seasons, Nielsen Sports conducted a Fan Insights survey with U.S. sports fans about their willingness to attend sporting events.
Metrics are Key to Proving ROI for Brands Entering the Esports Arena
Esports sponsorship revenue grew at a compound annual growth rate of nearly 32% between 2014 and 2019, and panelists participating in a recent Cannes Lions panel said they expect revenue from sponsorships alone to hit $1 billion in the near future.
CTV Has Expanded the Commercial Opportunities in the TV Landscape
The dramatic rise in global CTV adoption, accelerated by the pandemic, has ushered in new commercial models that are fragmenting the landscape in much the same way that the myriad viewing options are.
Tailored Content Strategies are Driving Viewership Growth Among Streaming Platforms
Compared with the early days of streaming, when platforms largely aimed to satiate all audiences at one fell content swoop, a handful of platforms are taking a more focused engagement approach.
Sports Still Loom Large, And Streaming Content Drives Viewing Growth
In July, broadcast recaptured television viewers, growing a percentage point thanks to high-profile sporting events coupled with the opening weekend of the Olympics.