Digital Must Be Always On—Here is Why
Nielsen's Ameneh Atai explores the values and benefits of "always on" digital measurement for the industry, while sharing how Nielsen is implementing this type of measurement.
Brands Aren’t Sitting On the Sidelines: The Social Solidarity of Sports Sponsorships
MLB's recent decision to move the All-Star Game highlights how rights holders, brands and athletes are taking a stand on social and political issues.
The 30-Second Ad Opens Opportunity for Measuring Brand Integrations in SVOD Programs
Given that SVOD content is free of advertising, product placements and branded integrations provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm while simultaneously gaining incremental reach.
Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
Without a doubt, the pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid March 2020.
Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
The Nielsen Annual Marketing Report Hub
This hub features the latest reports, data and insights in The Nielsen Annual Marketing Report series. Discover how marketers are approaching marketing.
It’s Time to Rethink Omnichannel Strategies
Not all online shopping ends with an electronic purchase. That’s why your omnichannel strategies can’t solely focus on the point of purchase.
The Privilege to Challenge
As Women’s History Month came to a close this year, Sandra Sims-Williams reflects on her career and this year’s International Women’s Day theme: #ChoosetoChallenge.
The Case for Gender Equity in Sports
Women make up more than half of the U.S. population, but they are still fighting for equality in the world of sports.
As Consumer Optimism Rises, So Will Brand Engagement
As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.