La Oportunidad Latinx
Latinx consumers are digitally savvy, highly social and exerting an outsized influence on every aspect of American life. Brands looking to engage Latinx consumers need to understand their aspirations, predispositions and concerns on the path to purchase.
The Golden Growth Opportunity for U.S. Drugstores
Increasingly for drugstores, the way to consumer wallets is through their diet. However, Nielsen’s 2019 Health Care study showed that only 24% of consumers are satisfied with the health food selection in drugstores. Within the drugstore market, there’s a golden opportunity for growth.
Fresh and Focused: The U.S. Retailer Path to Winning Brick and Mortar
Fresh departments are the perfect place for retailers to differentiate themselves in stores, as more category sales continue to shift online.
What’s Next in Media Measurement?
The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and...
Provence Points to a Rosé Future
The Provence varietal engages with more affluent, more mature households, and these households account for just over 80% of all wine spend in the off-trade market. These households are also increasing their overall household spend.
Streaming: Friend or Foe to Local Markets?
The typical U.S. adult streamer spends an average of just under one hour (57 minutes) streaming non-linear content to their TVs in a regular day. That’s significantly less time than streamers spend with linear TV: two hours 42 minutes.
How the Coffee Category Became a Hot Bed of Innovation for the U.S. Grocery Market
Beyond the buzz created around the early release of Starbuck’s Pumpkin Spice Latte, there is something big brewing in the U.S. coffee market. Nielsen data shows that the ready-to-drink coffee category is hot, and a steady stream of innovation is fueling this dollar sales growth.
It’s Time to Take the Blinders Off
What are the big “watch-outs” that CPG manufacturers and retailers need to be mindful of among the many that might not carry as much weight over the long term? While we could list many, we’ve identified three blind spots that we believe should be top of mind given the long-term nature of the...
Nielsen Estimates 120.6 Million TV Homes in the U.S. for the 2019-2020 TV Season
According to Nielsen’s National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season.
Considering a Play in the Cannabis Sector? Here’s What You Need to Know
The cannabis market isn’t an easy arena to navigate, especially for brands that would like to capitalize on the groundswell but aren’t familiar with the minutiae of the sector. As a result, many U.S. brands and retailers are grappling with how to navigate for the future of the CPG market—one...