Insights

2020 Holiday Media Pop-Up

This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.

Giving Thanks Takes On a New Meaning in 2020

Thanksgiving festivities will look and feel drastically different this year, depending on location, generation and the financial impact of the pandemic. From online shopping to price hikes, consumers share commonalities in confronting a Thanksgiving unlike any other.

Progress, But Not Equal Pay

When it comes to equal wages, Latinas in the U.S. are paid far less on average than their White male colleagues. In fact, of all the equal pay day observances of the year, #LatinaEqualPayDay is notably the last one.