The cannabis market isn’t an easy arena to navigate, especially for brands that would like to capitalize on the groundswell but aren’t familiar with the minutiae of the sector. As a result, many U.S. brands and retailers are grappling with how to navigate for the future of the CPG market—one...
Unlike elsewhere in the world, corporate sponsorships on professional sports jerseys in the U.S. are far from commonplace. With an inside baseball view of how lucrative they could be for the MLB, however, going mainstream might be just around the corner.
While some may equate data science as pulling rabbits from hats, this thinking is misguided. But this is largely because the vast majority of people don’t understand the workings of data science.
Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail landscape, it’s brand switching that manufacturers and retailers should keep a close eye on.
Near-beers, premium soft drinks, mocktails, low- and non-alcoholic options, kombuchas and botanical tinctures all offer a wealth of opportunity for on-premise establishments to experiment with and promote to "sober curious" consumers.
Today’s shoppers are, in many cases, omnivores, but they’re playing the field when it comes to exploring meat alternatives in their search for dietary protein. In fact, protein-seeking consumers are more likely than ever to consider all the options available to them.
With the rise of higher-end store brand products comes U.S. consumers’ inclination to spend more on store brands.
A new product hits shelves approximately every two minutes, so why are product consumption and unit volume sales in the U.S. at a standstill year-over-year?
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?
From marijuana sold via licensed dispensaries where it’s legalized for recreational use to hemp-derived products that are emerging at retail outlets, cannabis could generate new revenue for those that can capitalize on related opportunities. It could also pose significant risk for suppliers and...