Brands, It’s Time to Wise Up to Women
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?
Preteens Need Modern Payment Options for Today’s Digital Video Games
Today’s digital video games feature many ways to lure gamers into opening up their wallets: microtransactions, downloadable content, gaming subscriptions, etc. Gamers, however, can’t purchase these digital offerings with cash. Traditionally, this is where credit cards come into play. So where...
Gen Z Sustainable Consumers Go Digital—and Use Activism to Shape a Smarter Market
By thinking beyond how to wield their individual spending power, Generation Z consumers are pushing their households and broader social networks to use the tools at their disposal to create real change.
Solving for “The Trust Gap:" Enabling Greater Collaboration between Retailers and Manufacturers
The CPG marketplace is disruptive because a major paradigm shift is underway. We see this shift firsthand every day as our manufacturer and retailer clients are increasingly leaning on us to help them navigate this change and pursue growth. We call it the Trust Gap.
The Million Dollar Fine
If you’re a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you’re charged between $1,300 and $2,135 more for products and services. It’s a gender fine that adds up to about half a million dollars over your lifetime—and...
The 2020 Vision for U.S. Retail and Beyond
In the future, will your wearable device recommend what to add to your grocery list? Will you be able to order a new chair from a mobile 3D printer that can deliver it to you in the next hour? When you reach for your favorite brand on the shelf, will it automatically communicate to the manufacturer...
Statistical Modeling and Machine Learning Coexist, Not Compete
As the manifestation of technology that uses prior observed data to train computers to predict future outcomes, machine learning is often framed as the end-game, putting traditional statistical modeling in the shade. But that’s not where it belongs.
Artificial Intelligence is the Link Between Big Data and Persons-Level Measurement
Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it’s not that simple.
Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
Looking at program genres through a time-shifting lens
With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.