Mobile Web Surfers In BRIC Nations Seek Entertainment

Mobile Web Surfers In BRIC Nations Seek Entertainment

Mobile Internet users in the growing Brazil, Russia, India and China (BRIC) mobile markets are likely to visit entertainment-themed websites while on the go, according to a report released Tuesday by Nielsen.

Meanwhile users across the U.S. and Europe commonly use their phones to access news and information online, Nielsen found. 

Entertainment, gaming, and music websites rank among the top five categories visited via the mobile Web in all four BRIC countries, while email, weather, news, and search are the top categories for both American and European mobile Internet users. 

In the U.S., entertainment, music, and games place eighth, ninth, and tenth respectively. 

View the full press release.

Read coverage of Nielsen’s findings in the Business Standard and The Economic Times.