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McCain Bumps Up Swing State Ads; Obama Pulls Back
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McCain Bumps Up Swing State Ads; Obama Pulls Back

On Wednesday, Sen. John McCain continued to increase his TV advertising in seven key swing states, while Sen. Barack Obama reduced his TV ad units in most of these states.

Wednesday evening marked the release of Obama’s half-hour infomercial.

McCain increased his ad units in Colorado, Florida, Georgia, Ohio, Pennsylvania, and Virginia on Wednesday, Oct. 29.  He reduced the number of ad units he ran in Missouri by -1.7%.

In comparison, Obama increased his ad units in Florida and held his advertising steady in Georgia on Wednesday.  Meanwhile, he reduced the number of ad units he ran in Colorado, Ohio, Pennsylvania, and Virginia by slight percentages.

State Obama:

Ad Units* (10/28/08)

Obama:

Ad Units* (10/29/08)

% Growth:

Obama Ad Units*

(10/28 Vs. 10/29)

McCain:

Ad Units* (10/28/08)

McCain:

Ad Units* (10/29/08)

% Growth:

McCain Ad Units*

(10/28 Vs. 10/29)

Colorado 294 276 -6.1% 55 63 14.5% 
Florida 974 1,057 8.5% 456 512 12.3% 
Georgia 10 10 0% 24 47 95.8% 
Missouri 233 223 -4.3% 113 111 -1.7% 
Ohio 805 782 -2.8% 389 422 8.5% 
Pennsylvania 528 519 -1.7%  344 361 4.9% 
Virginia 374 373 -0.3  219 235 7.3% 
Source: The Nielsen Company (October 28 – 29, 2008).
*Note: Television advertising activity reported includes preliminary commercial occurrences for local and national broadcast TV and syndicated TV. Local cable TV advertising activity is not included.

Overall, on Wednesday, McCain ran 1,751 total ad units in Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia — up 9.4% from the previous day, in which he ran 1,600 ads.

Obama continues to out-advertise McCain, but in comparison, he boosted his ad units in these states by just 0.68%, overall — from 3,218 units on Tuesday to 3,240 units on Wednesday, Oct. 29.

On Tuesday, Obama ran 101% more ad units than McCain in these seven states, but by Wednesday that lead had shrunk to 85% — or a margin of 1,489 ad units.

Between Oct. 6 and Oct. 29, Obama placed 146% more ad units (71,400 vs. 28,994) than McCain in Colorado, Florida, Georgia, Missouri, Ohio, Pennsylvania, and Virginia.

Nielsen’s ad unit data shows preliminary commercial occurrences and may fluctuate from day to day, as data is updated.

Stay tuned on NielsenWire for daily political ad updates from the swing states.