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Network TV Sites Draw Growing Number of TV Viewers
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Network TV Sites Draw Growing Number of TV Viewers

Broadband users are flocking online to network TV websites, Broadcasting and Cable and The Hollywood Reporter reported Monday.

The stories cited a joint study conducted by Nielsen and the Cable & Telecommunications Association for Marketing (CTAM), which found that 35% of adults surveyed have watched at least one television program via the Internet.  Of those, 87% have watched television programs directly from a TV network website, while 82% have gone online to catch up on an episode they missed on TV.

But don’t expect online streaming video to replace viewing via traditional TV sets anytime soon.  The stories note that most adults (94%) still prefer to watch television on their living room sets, according to Nielsen and CTAM.

Learn more about Nielsen and CTAM’s study.