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Nielsen Data Illuminates Habits of the “Online Video Generation”
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Nielsen Data Illuminates Habits of the “Online Video Generation”

Kids and teens consume more online video content than adults at home, Nielsen reported Monday.

The data, compiled by The Nielsen Company’s online measurement services, Nielsen Online and VideoCensus, shows that kids consumed more streams than those over 18, and spent more time watching online video from home in April.

Kids 2-11 viewed an average of 51 streams and 118 minutes of online video per person during the month, while teens 12-17 viewed an average of 74 streams and 132 minutes of online video. Those over 18 viewed an average of 44 streams and 99 minutes of online video.