Online Olympics Coverage Lures Fans Worldwide

Online Olympics Coverage Lures Fans Worldwide

Fans worldwide are heading online to take advantage of around-the-clock access to updated Olympics content and video, Nielsen Online reported Tuesday.

During the first week of competition, an average of 930,000 fans per day, from ten countries in Europe, Asia, and the Americas, visited, the official Website of the Beijing Games, according to Nielsen.  On several days during that period, traffic to the site exceeded one million unique visitors.

Within China, traffic to, averaged 1.5 million unique browsers per day during the period, according to ChinaRank, Nielsen’s China-based Internet traffic measurement partner.

Country Average Daily

Unique Visitors to

U.S. 554,800
France 123,000
Australia 71,300
Great Britain 54,000
Japan 36,500
Spain 29,100
Germany 24,000
Brazil 15,100
Italy 12,200
Switzerland 7,400
Source: The Nielsen Company, Custom Analysis (August 9 – August 15, 2008)

In the U.S., daily traffic to the video section of NBC’s Olympics site averaged more than 1.5 million unique visitors from home and work, according to Nielsen.  During the same period in Brazil, traffic to the Olympics video section of Terra averaged 119,000 unique visitors from home.  NBC and Terra are both Olympics broadcast partners.

Meanwhile, in China, more than one-quarter of China’s estimated 250 million Internet users viewed Olympics-related online content on a daily basis, according to ChinaRank.  

In all, during the first week of the Games, Chinese Internet users viewed more than 4.6 billion Olympics-related Web pages. 

View the full press release.

Read coverage of Nielsen’s findings in The New York Times and The Hollywood Reporter.