Insights

Primetime Broadcast Ratings August 14, 2008
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Primetime Broadcast Ratings August 14, 2008

NBC’s broadcast of the 2008 Beijing Olympics again claimed the top slot in Nielsen’s ranking of primetime telecasts for Thursday, August 14, 2008.

CBS’s “Flashpoint” and “Big Brother” rounded out the top three.

RANK NAME NETWORK VIEWERS (P2+)
1 SUM OLYM THU PRIME 1(S)-08/14/2008 NBC 29,708,000
2 FLASHPOINT CBS 6,113,000
3 BIG BROTHER 10-THU CBS 5,864,000
4 CSI CBS 5,325,000
5 AL DIABLO CON GUAPOS THU UNI 4,678,000
6 FUEGO EN LA SANGRE THU UNI 4,345,000
7 GREY’S ANATOMY-THU 9PM ABC 3,490,000
8 ROSA DE GUADALUPE THU UNI 3,430,000
9 SMARTER THAN 5TH GRADER FOX 3,378,000
10 NFL ON FOX PRESEASON 1(S)-08/14/2008 FOX 3,163,000
Source: The Nielsen Company (August 14, 2008)

Overall, NBC won the night with an average audience of just over 29.7 million viewers, while CBS took second place with 5.8 million average viewers.  Univision and FOX claimed third and fourth places — with 4.2 million and 3.2 million average viewers, respectively.  FOX followed in fifth place with an average audience of just under 3 million.