Insights

Primetime Broadcast Ratings August 8, 2008
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Primetime Broadcast Ratings August 8, 2008

NBC’s broadcast of the 2008 Beijing Olympics Opening Ceremony claimed the top slot in Nielsen’s ranking of primetime telecasts for Friday, August 8, 2008.

The Games’ Opening Ceremony drew 34.9 million viewers — the largest U.S. television audience of any Summer Games Opening Ceremony in more than a decade.  Only the 1996 Atlanta Summer Games (39.8 million viewers) attracted a larger number of U.S. viewers.

RANK NAME NETWORK VIEWERS (P2+)
1 SUM OLYM OPEN CEREM(S)-08/08/2008 NBC 34,891,000
2 AL DIABLO CON GUAPOS FRI UNI 4,319,000
3 FUEGO EN LA SANGRE FRI UNI 4,091,000
4 GHOST WHISPERER CBS 3,773,000
5 NUMB3RS 9PM CBS 3,728,000
6 FRIDAY NIGHT SMACKDOWN CW 3,642,000
7 ABC FRI MOVIE OF THE WK ABC 2,977,000
8 SWINGTOWN CBS 2,825,000
9 ROSA DE GUADALUPE FRI UNI 2,681,000
10 FOX MOVIE-FRIDAY FOX 2,247,000
Source: The Nielsen Company (August 8, 2008)

Overall, NBC won the night with an average audience of 34.9 million viewers.  Univision (3.7 million viewers), the CW (3.6 million viewers), and CBS (3.5 million viewers) claimed closely contested second, third, and fourth places, respectively.  ABC (2.8 million viewers) and FOX (2.2 million viewers) rounded out the top six.