NBC’s broadcast of the 2008 Beijing Olympics Opening Ceremony claimed the top slot in Nielsen’s ranking of primetime telecasts for Friday, August 8, 2008.
The Games’ Opening Ceremony drew 34.9 million viewers — the largest U.S. television audience of any Summer Games Opening Ceremony in more than a decade. Only the 1996 Atlanta Summer Games (39.8 million viewers) attracted a larger number of U.S. viewers.
|1||SUM OLYM OPEN CEREM(S)-08/08/2008||NBC||34,891,000|
|2||AL DIABLO CON GUAPOS FRI||UNI||4,319,000|
|3||FUEGO EN LA SANGRE FRI||UNI||4,091,000|
|6||FRIDAY NIGHT SMACKDOWN||CW||3,642,000|
|7||ABC FRI MOVIE OF THE WK||ABC||2,977,000|
|9||ROSA DE GUADALUPE FRI||UNI||2,681,000|
|Source: The Nielsen Company (August 8, 2008)|
Overall, NBC won the night with an average audience of 34.9 million viewers. Univision (3.7 million viewers), the CW (3.6 million viewers), and CBS (3.5 million viewers) claimed closely contested second, third, and fourth places, respectively. ABC (2.8 million viewers) and FOX (2.2 million viewers) rounded out the top six.