More than 22 million people — and 17 million U.S. households — watched the first night of the 2008 Democratic National Convention on Monday, August 25.
A large percentage of African American households (24%) tuned in for the night’s speeches, which included a keynote address by Michelle Obama.
Among White households in the U.S., 14.6% watched the convention Monday night, while just 7.3% of Hispanic households tuned in.
Viewers age 55 and older also dominated the TV audience Monday night — 16.6% of all Americans in that age group watched the first night of convention coverage broadcast live during primetime on ABC, CBS, NBC, CNN, FOX News Channel, MSNBC, BET, and TV One.
|All Households *||15.1||17,111,710|
|Persons 2+ *||7.8||22,296,685|
|African American Households **||24||3,282,817|
|Hispanic Households **||7.3||869,029|
|White Households **||14.6||12,751,698|
|Source: The Nielsen Company (August 25, 2008)|
|*Combined figures are the sum of the networks during the common hour of coverage. Included networks are ABC, CBS, NBC, CNN, Fox News Channel, MSNBC, BET, and TV One.|
|**Ratings for African American, Hispanic and White households are expressed as a percent of those specific universe estimates.|
Convention coverage varied by network; all eight networks aired live coverage from approximately 10pm to 11pm EST.
View comparable TV ratings for Day 1 of the 2004 Democratic National Convention (Monday, July 26, 2004).
Read the Los Angeles Times’ coverage of Nielsen’s findings.