Insights

Q1 2008 Smartphone Data Reveals Gender Gap
Article

Q1 2008 Smartphone Data Reveals Gender Gap

On Monday, Nielsen Mobile released first quarter 2008 smartphone statistics for the U.S.  Among the findings:

 

Smartphone users are predominantly male (59%) and most are between the ages of 25 and 34 (29%) or 35 and 44 (24.5%). 

A third of smartphone users (35.1%) have an annual household income of more than $100,000. 

More than half (52%) keep their phones for personal use, while another 23% say their company foots the bill.

View the Full Nielsen Media Alert: 6-30-08-smartphone-blast.