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Top U.S. Olympics Websites August 6 – 9, 2008
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Top U.S. Olympics Websites August 6 – 9, 2008

During the first two days of the 2008 Olympics (August 8-9), NBCOlympics.com was the most visited, Olympics-related U.S. website, Nielsen Online reported Monday.

Yahoo’s Olympics site drew slightly larger unique audiences in the two days leading up to the Opening Ceremony in Beijing (August 6-7), but its popularity was eclipsed by NBC’s site after the Olympics Opening Ceremony aired on NBC on Friday, August 8.

Rank

(by Aug. 9 UA)

Website Unique Audience:

Aug. 6

(in 000’s)

Unique Audience:

Aug. 7

(in 000’s)

Unique Audience:

Aug. 8

(in 000’s)

Unique Audience:

Aug. 9

(in 000’s)

1 NBC Olympics 841 1,392 2,664 4,008
2 Yahoo Olympics 1,505 1,430 1,477 3,324
3 AOL Olympics 511 718 395 1,010
4 Beijing2008.cn 39 114 429 780
5 New York Times Olympics 432 369 341 466
6 ESPN Olympics 196 80 273 343
7 Sports Illustrated Olympics 458 239 293 331
8 USA Today Olympics 34 55 280 184
9 Olympics.org NA* 10 16 153
10 BBC Olympics 33 27 97 128
Source: The Nielsen Company, Custom Analysis (August 6 – August 9, 2008)
Daily data may fluctuate because of smaller sample sizes used to project daily audience sizes.
*Not reportable for daily data

NBC Olympics’ unique audience jumped from 1.39 million visitors on August 7, the day before the Olympics began, to 2.66 million visitors on August 8, the day of the opening ceremony.  On the first day of competition (August 9), NBC Olympics’ unique audience jumped again to 4.0 million visitors.

In comparison, Yahoo Olympic drew 1.43 million unique visitors on August 7, 1.47 million visitors on August 8, and 3.32 million visitors on August 9.

AOL’s Olympics site ranked third among the most visited U.S.-based Olympics websites, after NBC Olympics and Yahoo Olympics.

View the full media alert.

Read The Los Angeles Times’ coverage of Nielsen’s results.