Cancer Ad Tops Nielsen’s Latest Most-Liked Commercial List
An ad from the American Cancer Society and a spot for Kay jewlers featuring Jane Seymour topped the most-liked and most recalled ad list respectively according to Nielsen IAG.
The lists cover only new ads airing between March 30 through April 26, 2009.
| Most-Liked Ad Spot: March 30-April 26, 2009 | |||
|---|---|---|---|
| Rank | Brand | Description | Index |
| 1 | American Cancer Society | Imagine a world with more birthdays; birthday parties shown at homes, neighborhoods, and offices; official sponsor of birthdays. | 177 |
| 2 | Hallmark | Cards–Girl tells woman that she got into the music program and couldn’t have done it without her. | 172 |
| 3 | Hallmark | Recordable Cards with Music–Family gives birthday presents to woman; then she opens card with audio message from sister. | 150 |
| 4 | Lincoln | MKZ–Comet falls from sky and turns into car; lines of light speed around and thru the car; Loaded for Liftoff. | 146 |
| 5 | ONDCP | AboveTheInfluence.com–Boy adopts different poses as cutouts in walls move forward; avoids scene of smoking marijuana. | 144 |
| 6 | Kia | Soul–Hamsters run in wheels all over city; red car occupied by hamsters pulls up to traffic light. | 142 |
| 7 | Apple | Mac–PC explains to Mac that he’s wearing a biohazard suit to protect himself from viruses. | 141 |
| 8 | Outback | Signature Sirloin–In the mood for something more adventurous this evening?; Think Australian. | 140 |
| 9 | Saturn | Total Confidence–Saturn Retailer talks about how Saturn will make your payments for nine months if you lose your job. | 140 |
| 10 | Subway | $1 Footlong Sidekicks–Introducing sidekicks, a celebration of great taste & refreshment; snacks and drinks fly around. | 139 |
| Source: Nielsen IAG |
The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likeability Index). 100 equals average. For example, with a Likeability Index of 177, the top ranked American Cancer Society spot has proven to be 77% better-liked than the average new commercial during the past four-week period.
| MostRecalled Ad Spot: March 30-April 26, 2009 | |||
|---|---|---|---|
| Rank | Brand | Description | Index |
| 1 | Kay Jewelers | Jane Seymour paints red hearts and talks about the Open Hearts collection being the universal symbol of hope and love. | 223 |
| 2 | Oreo | Fun Stix–Boy drinks milk through a cookie straw and races elephant to finish glass; elephant loses and walks out. | 198 |
| 3 | Healthy Choice | Julia Louis-Dreyfus tells agent he needs to sell her on the idea of being the new spokesperson for Healthy Choice (:30). | 194 |
| 4 | Healthy Choice | Julia Louis-Dreyfus tells agent he needs to sell her on the idea of being the new spokesperson for Healthy Choice (:15). | 194 |
| 5 | Tide | Loads of Hope–Scenes shown with big orange Tide bus offering free laundry service to families affected by disasters. | 185 |
| 6 | Burger King | SpongeBob SquarePants–The King performs a parody of a Sir Mix-A-Lot video; I like square butts; King and girls dance. | 179 |
| 7 | Breyers | Smooth & Dreamy–Woman catches husband eating ice cream in kitchen with the light off; just 1/2 the fat. | 178 |
| 8 | Kia | Soul–Hamsters run in wheels all over city; red car occupied by hamsters pulls up to traffic light. | 175 |
| 9 | Walt Disney World | Family bored at fancy restaurant before father finds a golden invitation beneath his menu; balloons and fireworks fly out. | 173 |
| 10 | Verizon Wireless | These 10 sprinkles represent people we can call on any network; man then pours out all of the sprinkles to represent Verizon’s network. | 171 |
| Source: Nielsen IAG |
The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV.
https://www.nielsen.com/us/en/insights/article/2009/cancer-ad-tops-nielsens-latest-most-liked-commercial-list/
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