Insights

Hispanic Homes in U.S. Show Largest Growth for 2009-2010 TV Season
Article

Hispanic Homes in U.S. Show Largest Growth for 2009-2010 TV Season

Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season. Similar to Total TV homes, modest growth is estimated among African American and Asian homes as both will increase by less than 1% over last year.

The number of persons age 2+ in Hispanic TV homes will also grow with estimates showing a 2.4% increase to a total of 44.3 million. The number of persons 2+ in African American TV homes will increase by 1.3% to 37.5 million, and persons 2+ in Asian TV homes will remain at 14.5 million.

Total U.S. Television Households by Race and Ethnicity: 2009 and 2010
TV Households 2009 UE (000) 2010 UE (000) Relative Change

2009-10

Total 114,500 114,900 0.30%
Hispanic 12,660 12,950 2.30%
Asian 4,740 4,780 0.80%
Black or African-American 13,950 14,000 0.30%
Source: The Nielsen Company

Download the full list of Ethnic DMA rankings and universe estimates.