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Nielsen at adtech – Gibs on Gross Rating Points, Targeting and Data Fusion
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Nielsen at adtech – Gibs on Gross Rating Points, Targeting and Data Fusion

Jon Gibs, VP Media Analytics, The Nielsen Company, led a presentation at ad:tech surrounding the shifting media landscape and the search for a unified measurement form, or gross rating point (GRP) across media. In this video, Gibs gives a quick summary of what he was hearing at the event and how Nielsen is working on connecting Online data with Offline users.