Rochester Democrat and Chronicle, Washingtonpost.com Top New Survey
The Rochester Democrat and Chronicle and washingtonpost.com took top honors in Scarborough Research’s biannual Newspaper Penetration Report. According to the survey, the Rochester Democrat and Chronicle’s print edition was read by 78 percent of the adults in the market. It also took the top spot in the Integrated Newspaper Audience rankings, which measures the percent of adults in a market who read the newspaper in print form, on the Internet, or did both during the past week, with 80 percent.
Washingtonpost.com was the leading newspaper website, with 24 percent of adults in the local market visiting the newspaper’s web site in the past week.
Weekly Print Audience
| Rank | Newspaper | Local Market (DMA) | Weekly Print Audience |
|---|---|---|---|
| 1 | Rochester Democrat and Chronicle | Rochester, NY | 78% |
| 2 | Des Moines Register | Des Moines, IA | 69% |
| 3 | Gannett Wisconsin Newspapers* | Green Bay, WI | 68% |
| 4 | Syracuse Post-Standard | Syracuse, NY | 68% |
| 5 | Buffalo News | Buffalo, NY | 66% |
| Source: Scarborough Research |
* Gannett Wisconsin Newspapers include Appleton Post-Crescent, Fond du Lac Reporter, Green Bay Press-Gazette, Manitowoc Herald Times Repoter, Oshkosh Northwestern
Weekly Website Audience
| Rank | Newspaper | Local Market (DMA) | Weekly Print Audience |
|---|---|---|---|
| 1 | Washingtonpost.com | Washington, DC | 24% |
| 2 | MySanAntonio.com/Express-News.com/KENS5.com | San Antonio, TX | 21% |
| 2t | Austin360.com/Statesman.com | Austin, TX | 21% |
| 3 | NOLA.com | New Orleans, LA | 19% |
| 4 | Gannett Wisconsin Newspapers* | Green Bay, WI | 18% |
| Source: Scarborough Research |
Integrated Newspaper Audience
| Rank | Newspaper | Local Market (DMA) | Weekly Print Audience |
|---|---|---|---|
| 1 | Rochester Democrat and Chronicle/DemocratAndChronicle.com | Rochester, NY | 80% |
| 2 | Gannett Wisconsin Newspapers* | Green Bay, WI | 72% |
| 2t | Des Moines Register/DesMoinesRegister.com | Des Moines, IA | 72% |
| 3 | Syracuse Post-Standard/syracuse.com | Syracuse, NY | 69% |
| 4 | Buffalo News/Buffalo.com/BuffaloNews.com | Buffalo, NY | 38% |
| Source: Scarborough Research |
Read the full press release.
https://www.nielsen.com/us/en/insights/article/2009/rochester-democrat-and-chronicle-washingtonpostcom-top-new-survey/
