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Rochester Democrat and Chronicle, Washingtonpost.com Top New Survey
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Rochester Democrat and Chronicle, Washingtonpost.com Top New Survey

The Rochester Democrat and Chronicle and washingtonpost.com took top honors in Scarborough Research’s biannual Newspaper Penetration Report.  According to the survey, the Rochester Democrat and Chronicle’s print edition was read by 78 percent of the adults in the market.  It also took the top spot in the Integrated Newspaper Audience rankings, which measures the percent of adults in a market who read the newspaper in print form, on the Internet, or did both during the past week, with 80 percent.

Washingtonpost.com was the leading newspaper website, with 24 percent of adults in the local market visiting the newspaper’s web site in the past week. 

Weekly Print Audience 

Rank Newspaper Local Market (DMA) Weekly Print Audience
1 Rochester Democrat and Chronicle Rochester, NY 78%
2 Des Moines Register Des Moines, IA 69%
3 Gannett Wisconsin Newspapers* Green Bay, WI 68%
4 Syracuse Post-Standard Syracuse, NY 68%
5 Buffalo News Buffalo, NY 66%
Source: Scarborough Research

 * Gannett Wisconsin Newspapers include Appleton Post-Crescent, Fond du Lac Reporter, Green Bay Press-Gazette, Manitowoc Herald Times Repoter, Oshkosh Northwestern

Weekly Website Audience 

Rank Newspaper Local Market (DMA) Weekly Print Audience
1 Washingtonpost.com Washington, DC 24%
2 MySanAntonio.com/Express-News.com/KENS5.com San Antonio, TX 21%
2t Austin360.com/Statesman.com Austin, TX 21%
3 NOLA.com New Orleans, LA 19%
4 Gannett Wisconsin Newspapers* Green Bay, WI 18%
Source: Scarborough Research

Integrated Newspaper Audience

Rank Newspaper Local Market (DMA) Weekly Print Audience
1 Rochester Democrat and Chronicle/DemocratAndChronicle.com Rochester, NY 80%
2 Gannett Wisconsin Newspapers* Green Bay, WI 72%
2t Des Moines Register/DesMoinesRegister.com Des Moines, IA 72%
3 Syracuse Post-Standard/syracuse.com Syracuse, NY 69%
4 Buffalo News/Buffalo.com/BuffaloNews.com Buffalo, NY 38%
Source: Scarborough Research

Read the full press release.