Last year’s matchup between the Patriots and the Giants was viewed by a record 97.5 million people in the U.S. As expected, the Super Bowl was the most-watched TV broadcast in 2008. Networks broadcasting the Super Bowl often use the game as a lead-in for one of their regular shows. This year, NBC will broadcast a one-hour episode of The Office. Last year, 29.1 million viewers stuck around after the game to watch an episode of House on FOX.
|Year|| Super Bowl
| Show After Game
|2008||FOX – 97.5||House – 29.1|
|2007||CBS – 93.1||Criminal Minds – 26.1|
|2006||ABC – 90.7||Grey’s Anatomy – 21.0|
|2005||FOX – 86.1||The Simpsons – 23.1|
|2004||CBS – 89.8||Survivor All-Stars – 33.5|
|© 2009 The Nielsen Company|
The TV To Web Handoff
Additionally, Super Bowl advertisers saw a 24 percent jump in Web traffic the day after last year’s Super Bowl. The Pepsi commercial featuring Justin Timberlake gathered the most Internet buzz. One-third of online conversations about the Super Bowl the day of and the day after last year’s game were driven by Super Bowl advertising. The most-discussed ad online with 6.7% buzz volume was Pepsi’s spot with Timberlake, followed by the E*TRADE baby ad (5.2%) and Audi’s “Godfather” spoof (4.4%).
Read Nielsen’s complete pre-Super Bowl report