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Facebook and Twitter Post Large Year over Year Gains in Unique Users
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Facebook and Twitter Post Large Year over Year Gains in Unique Users

Compared to user activity on social networking sites last year, Facebook and Twitter posted gains of 69% and 45% respectively in the U.S.

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Globally, the total minutes spent on social networks monthly saw a more than 100% gain over the same time last year, driving the average time per person spent on social networks to over six hours per month.

Global Traffic To Social Networking Sites (Home & Work)
Metric Mar-08 Mar-09 Mar-10
Unique Audience (000) 214,218 261,740 313,690
Total Minutes (000) 28,577,539 55,703,031 113,061,590
Time per Person (hh:mm:ss) 2:13:24 3:32:49 6:00:25
Source: The Nielsen Company

NOTE: Effective with June 2009 data reporting, Nielsen has made several enhancements to the U.S. NetView service.  For some sites, trending of previously-reported data with current results may show percentage differences attributable to this methodology change and should only be compared directionally.