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June 2010 More than 10B Videos Streamed in U.S.
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June 2010 More than 10B Videos Streamed in U.S.

More than 10.2 billion videos were streamed in the U.S. in June 2010, a 1.3% increase over the number of streams last year and nearly a 4% jump over last month’s figures.

Overall Online Video Usage (U.S.)
Jun-10 Year-Over-Year Month-Over-Month
Unique Viewers (000) 136,225 1.4% 0.3
Total Streams (000) 10,207,980 1.3% 3.9
Streams per Viewer 74.9 -0.3% 3.7
Time per Viewer (min) 194.6 3.1% 2.5
Source: The Nielsen Company

Top Online Brands ranked by Unique Viewers for June 2010 (U.S.)
Video Brand Unique Viewers (000) MOM Viewers % Growth
YouTube 101,131 -0.2
Yahoo! 26,685 10.3
Facebook 26,651 1.8
MSN/WindowsLive/Bing 15,926 10.9
Google 13,027 -30.9
Hulu 12,325 -20.3
CNN Digital Network 10,621 -14.3
Fox Interactive Media 9,164 -20.3
ESPN Digital Network 8,487 50.5
The CollegeHumor Network 7,249 -11.6
Source: The Nielsen Company

Top Online Brands ranked by Video Streams for June 2010 (U.S.)
Video Brand Total Streams (000) MOM Streams % Growth
YouTube 5,799,702 9.8
Hulu 598,812 -26.4
MSN/WindowsLive/Bing 190,431 3.6
Yahoo! 184,516 8.2
ESPN Digital Network 146,350 61.7
Turner Sports and Entertainment Digital Network 128,322 -1.7
Facebook 123,603 -0.2
MTV Networks Music 122,413 20.1
CNN Digital Network 118,187 -6.6
Megavideo 108,913 50.7
Source: The Nielsen Company

Top Online Brands ranked by Time per Viewer for June 2010 (U.S.), 250K Unique Viewer Minimum
Video Brand Time per Viewer (min) MOM Time % Growth
Netflix 429 -16.2
Tudou.com 278 69.9
Hulu 216 -5.2
Megavideo 211 51.9
iG 190 -17.0
StageVU 156 13.1
Justin.tv 152 -0.2
Nickelodeon Family & Parents 142 29.7
Univision.com 110 133.0
YouTube 105 5.9
Source: The Nielsen Company