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Mobile Audience Mirrors Total Internet as Search, Email, Social Networking Drive Traffic
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Mobile Audience Mirrors Total Internet as Search, Email, Social Networking Drive Traffic

According to The Nielsen Company, mobile Internet traffic in December 2009 was similar to total Internet use, with the largest audiences being seen for search, e-mail and social networking.

Top 10 Mobile Sites: December 2009
RANK Site Unique Audience (000)
Total 62,023
1 Google Search 27,913
2 Yahoo! Mail 23,240
3 Facebook 18,832
4 Gmail 17,594
5 Weather Channel 13,836
6 MSN/Hotmail 11,043
7 ESPN 10,728
8 Google Maps 10,143
9 Yahoo! Homepage 9,752
10 AOL Email 7,272
Source: The Nielsen Company

Top 10 Mobile Brands: December 2009
RANK Site Unique Audience (000)
Total 62,023
1 Google 36,688
2 Yahoo! 33,661
3 MSN/Windows Live/Bing 20,189
4 Facebook 18,832
5 AOL Media Network 17,319
6 Weather Channel 13,836
7 CNN 12,334
8 ESPN 11,075
9 FOX Interactive 6,434
10 Verizon 7,272
Source: The Nielsen Company