Most Recalled Hybrid TV Ads of 2009

Most Recalled Hybrid TV Ads of 2009

Rank Brand Hybrid Ad Description Associated Program Recall Index
1 Bayer Heart Health tips from Bayer and the cast of Monk Monk (USA) 310
2 Cadillac Cadillac presents season premiere and sneak previews; sponsor of Damages Giveaway Damages (FX) 307
3 Hallmark Hallmark helps you find home for lonely pets during the holidays A Dog Named Christmas (CBS) 303
4 Golden Corral Sponsor of “Slam of the Week” and “WWE Rewind” WWE Monday Night RAW (USA) 291
5 McDonald’s Contestants can win $1 Million in the Monopoly Dice Roll game NBC network 289
6 Orville Redenbacher’s Orville Redenbacher’s invites you to pop a bag of popcorn and watch America’s Got Talent (NBC) 282
7 Coleman Kate Gosselin sets up a tent in “Guide to Camping” segment Jon & Kate Plus 8 (TLC) 280
8 Yoplait Breast cancer survivor gets trip to Peru from Yoplait in “Army Wives Gives Back” segment Army Wives (LIFE) 279
9 Ragu Hayes family is shown together, including scenes with kids slurping pasta Table for 12 (TLC) 278
10 Smirnoff Smirnoff presents a special look at Nip/Tuck characters during premiere party Nip/Tuck (FX) 272
Source: Nielsen IAG (, Coverage: Primetime programs on ABC, CBS, CW, FOX, NBC, A&E, BRAVO, COMEDY, DSC, ESPN, FOOD, FX, HIST, HGTV, LIFE, MTV, NAN, SYFY, SPEED, TBS, TLC, TNT, USA and VH1

Hybrids air during commercial pods and include customized ads, branded promos, vignettes, interstitials and micro-series where sponsor messaging is combined with program or entertainment content. Among viewers 13+. Only new executions considered, airing from Jan – Nov 2009. Results for this annual list are aggregated to the brand/program or brand/network level. The Recall Score is the percentage of TV viewers who can recall within 24 hours the sponsor of a Hybrid ad they were exposed to during the normal course of viewing primetime TV on broadcast and major cable networks. These scores are then indexed against the mean score for all new Hybrids during the time period (Recall Index). 100 equals average Recall.

For example, with a Recall Index of 310 the top ranked Bayer/Monk tie-in has proven to be over 3 times as memorable as the average new Hybrid ad during Jan- Nov 2009.