The Nielsen Company announced today the nominees for the 2010 Nielsen Automotive Advertising Awards. This year’s ceremony will recognize the year’s most effective TV ads by auto marketers in three different categories – Automotive Ad of the Year, Best Green Ad, and Best Sales Event Ad. Winners will be announced March 31st, at the opening breakfast for the 2010 New York International Auto Show.
The nominees for the 2010 Nielsen Automotive Advertising Awards are:
Automotive Ad of the Year
- Cadillac CTS – ‘Kate Walsh’
- Kia Soul – ‘Hamsters’
- Chevrolet Silverado – ‘Howie Long Truckers Truck’
Best Green Ad
- Ford – Drive One ‘Christopher Leaves’
- Toyota – ‘Portfolio Chase’
- Volkswagen – ‘Clean Diesel’
Best Sales Event Ad
- Toyota – Toyotathon ‘Musical Chairs’
- Volkswagen – ‘Sign Then Drive Event’
- Ford/Lincoln/Mercury – ‘Recycle Your Ride’
All national auto ads that began airing in 2009 were eligible for nomination. Winners are determined by response data from 2.5 million viewers of national television advertising collected by IAG, Nielsen’s ad effectiveness measurement service.
“While 2009 was an incredibly challenging year for the auto industry, it’s great to see that it has not lost its focus on producing engaging and highly effective advertising,” said Lois Miller, President of Nielsen Automotive. “These awards are special because the nominated ads are essentially chosen by regular everyday TV viewers, many of whom are potential car and truck buyers.”
This year’s awards will be Nielsen’s fourth annual ceremony at the New York International Auto Show. Last year, Ford Motor Company won Auto Ad of the Year for its commercial for the Ford Focus.
“We are thrilled that the New York International Auto Show is once again hosting the Nielsen Automotive Advertising Awards,” said Candida Romanelli, NYIAS Director. “Nielsen IAG is the leader in measuring advertising effectiveness and these are the only awards of their type for the automobile industry.”