In the U.S., Nielsen data tells us that 77% of U.S. homes have at least one connected device, and the time we spend with streaming content is rising. U.S. viewers streamed more than 132 billion minutes of video in December 2020, accounting for nearly one-quarter of total television time in homes...
The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content. While traditional linear TV continues to expand with new channels and features, emerging streaming technology and connected...
For many of us, TV isn’t what it used to be. For others, TV today is the only TV they’ve ever known. As a result, there’s no longer an easy way to define what TV is—or what it isn’t. But regardless of how you define TV, there’s no mistaking the impact that advancing technology, internet
