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Top Online Video Sites in U.S. for May 2010
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Top Online Video Sites in U.S. for May 2010

The number of unique viewers of online video increased 1.6% year-over-year, from 133.7 million unique viewers in May 2009 to 135.9 million in May 2010.

Among the top Web brands ranked by unique viewers in May, Google was the fastest growing month-over-month, increasing 50.7%. The CollegeHumor Network, CNN Digital Network and Hulu also saw double-digit gains in viewers, increasing 26.6%, 20.1% and 18.1% month-over-month, respectively.

Overall Online Video Usage (U.S.)
May-10 Year-Over-Year Month-Over-Month
Unique Viewers (000) 135,881 1.6% 1.8%
Total Streams (000) 9,821,675 -2.2% 4.4%
Streams per Viewer 72.3 -3.7% 2.6%
Time per Viewer (min) 190 0.6% 4.8%
Source: The Nielsen Company

Top Online Brands ranked by Unique Viewers for May 2010 (U.S.)
Video Brand Unique Viewers (000) MOM Viewers % Growth
YouTube 101,336 4.3%
Facebook 26,186 8.0%
Yahoo! 24,200 -12.3%
Google 18,851 50.7%
Hulu 15,458 18.1%
MSN/WindowsLive/Bing 14,356 -2.0%
CNN Digital Network 12,388 20.1%
Fox Interactive Media 11,500 -7.6%
The CollegeHumor Network 8,195 26.6%
MLB.com 7,814 0.4%
Source: The Nielsen Company

Top Online Brands ranked by Video Streams for May 2010 (U.S.)
Video Brand Total Streams (000) MOM Streams % Growth
YouTube 5,280,027 6.8%
Hulu 813,043 18.2%
MSN/WindowsLive/Bing 183,836 7.7%
Yahoo! 170,462 -16.5%
Turner Sports and Entertainment Digital Network 130,552 -2.4%
Fox Interactive Media 126,979 -5.2%
CNN Digital Network 126,503 10.0%
Facebook 123,815 6.4%
CBS Entertainment Websites 112,252 -3.1%
Blinkx 107,914 3.5%
Source: The Nielsen Company

Top Online Brands ranked by Time per Viewer for May 2010 (U.S.), 250K Unique Viewer Minimum
Video Brand Time per Viewer (min) MOM Time % Growth
Netflix 511 19.5%
iG 228 120.3%
Hulu 228 -10.1%
Tudou.com 164 48.8%
Justin.tv 152 -10.0%
Megavideo 139 -15.8%
StageVU 138 33.3%
Youku 112 -25.4%
Nickelodeon Family & Parents 109 105.5%
YouTube 99 4.9%
Source: The Nielsen Company