Insights

Top U.S. Search Sites for May 2010
Article

Top U.S. Search Sites for May 2010

There was little change in the US search market from April to May with Google still accounting for almost two-thirds share of all US searches (65.1%) in the month of May 2010. Google was followed by Yahoo! with 13.8% and MSN/Windows Live/Bing with 13.0% who both experienced a slight delta increase in month-on-month share.

Between them the top three engines account for 91.8% of all US searches. Factoring in AOL and Ask means the top five engines account for 95.9% market share.

Top 10 Search Providers for May 2010, Ranked by Searches (U.S.)
RANK Provider Searches (000) Share of Searches MoM % Point Change

in Share of Search

All Search 9,247,187 100%
1 Google Search 6,016,689 65.1% 0.0%
2 Yahoo! Search 1,272,764 13.8% 0.3%
3 MSN/Windows Live/Bing Search 1,198,345 13.0% 0.1%
4 AOL Search 191,189 2.1% -0.4%
5 Ask.com Search 184,448 2.0% 0.1%
6 My Web Search Search 112,265 1.2% 0.1%
7 Comcast Search 48,585 0.5% 0.0%
8 NexTag Search 25,392 0.3% 0.0%
9 WhitePages.com Search 25,370 0.3% 0.0%
10 Yellow Pages Search 19,086 0.2% -0.1%
Source: The Nielsen Company