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Top U.S. Search Sites for July 2010
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Top U.S. Search Sites for July 2010

In July 2010, despite a slight drop in share from June 2010, Google remained the top search site, accounting for over three out of five searches (64.2%).

Yahoo! followed with 14.3% share of U.S. searches while MSN/Windows Live/Bing held a 13.6% share. Both engines experienced a slight relative increase in Month-on-Month share (2% and 4%, respectively). Together these top three engines account for more than 9 out of 10 searches (92.1%).

In terms of a Year-on-Year comparison there has been little change in Google’s share but more significant movement amongst its closest competitors.

MSN/Windows Live/Bing’s share has grown from 9.0% to 13.6% (a delta increase of 4.6% or a relative increase of 51%) while Yahoo!’s share has fallen from 17.1% to 14.3% (a delta drop of 2.8% or a relative drop of 17%). Consequently, over the last year Yahoo!’s delta lead over MSN/Windows Live/Bing has been reduced from 7.1% to only 0.7%.

Top U.S. Search Sites for July 2010, Ranked by Share of Search
Rank Brand Share of Search MoM change % YoY change %
1 Google Search 64.2% -1% -1%
2 Yahoo! Search 14.3% 4% -17%
3 MSN/Windows Live/Bing Search 13.6% 2% 51%
4 Ask.com Search 2.1% 2% 24%
5 AOL Search 1.9% -3% -38%
Source: The Nielsen Company

The number of searches conducted in the U.S. over the last year has decreased by 16% from 10.5 billion in July 2009 to 8.8 billion in July 2010. MSN/Windows Live/Bing was the only one of the top three engines to have experienced an increase in search volume – a 28% increase from 0.9 billion to 1.2 billion.

Top U.S. Search Sites – July 2010, Ranked by # of Searches
Rank Brand Searches (000) MoM change % YoY change %
All Search 8,856,795 -3% -16%
1 Google Search 5,682,023 -4% -17%
2 Yahoo! Search 1,262,772 1% -30%
3 MSN/Windows Live/Bing Search 1,208,470 -1% 28%
4 Ask.com Search 189,243 3% 4%
5 AOL Search 172,401 -10% -47%
Source: The Nielsen Company

Nielsen counts and reports explicit searches only. Nielsen does not count contextual searches.