Apple’s new wireless tablet, iPad, generated media reviews from “game changer” to “just a big iPod Touch.” On the day of its release, three of the top 10 most linked to news stories centered around the device. Based on Nielsen buzz data, the consumer sentiment, while leaning positive, is predominantly neutral as users are just getting their first look at the multitasking device and are considering the value of its features. As more reviews appeared and the device was released, sentiment and overall buzz volume began to drift upward and “neutral” commentary slowed down.
Of all channels contributing to consumer generated media around iPad, Twitter was the clear leader for sheer volume. Message boards, specifically gaming sites like www.ign.com helped boost the conversation as consumers discussed the emergence of the iPad as a viable gaming outlet.