Global Ad Spend: Display Ads See Double-Digit Growth in Q1

Sixty-five percent of online consumers across 60 countries plan to buy a new or used car in the next two years, according to new findings from Nielsen’s recent Global Survey of Automotive Demand. That adds up to a lot of potential car buyers, all of whom are trying to wade through the multitude...

When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.

Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.