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Second Night of 2016 Democratic National Convention Draws 24.7 Million Viewers
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Second Night of 2016 Democratic National Convention Draws 24.7 Million Viewers

An estimated 24.7 million people tuned in to watch the second night of the 2016 Democratic National Convention on Tuesday, July 26. Day two of the convention was carried live from Philadelphia, Penn., across seven commercially-supported networks. The night featured speeches by House Democratic Leader Nancy Pelosi and former President Bill Clinton. On this night, Hillary Clinton was formally nominated as the Democratic candidate for President of the United States.

While coverage varied by network, all seven aired live coverage from approximately 10 p.m. ET to 11:15 p.m. ET.

In terms of the social nature of the convention, 1.7 million Tweets were sent by 389,000 people in the U.S. about the second night of the “Democratic National Convention,” according to Nielsen Social. Twitter activity spiked at 10:54 p.m. ET, when 9,500 Tweets were sent in one minute following Bill Clinton’s speech.

The chart below highlights the sum of the average audience for these commercially-supported networks during common coverage.

2016 Democratic National Convention

Sum of Networks Live + Same Day
  Day 1-July 25, 2016 Day 2-July 26, 2016
  Rating Number of Viewers Rating Number of Viewers
All Households 16.6 19,379,000 16.2 18,759,000
Persons 2+ 8.7 25,952,000 8.4 24,708,000
Persons 18-34 3.5 2,418,000 3.1 2,017,000
Persons 35-54 8.8 7,032,000 8.0 6,369,000
Persons 55+ 17.9 15,395,000 17.8 15,281,000

2016 Networks Included:

Day 1 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC
Day 2 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC

2012 Democratic National Convention

Sum of Networks Live + Same Day    
  Day 1-Sept. 4, 2012 Day 2-Sept. 5, 2012
  Rating Number of Viewers Rating Number of Viewers
Persons 2+ 9.1 26,245,000 8.8 25,121,000

2012 Networks Included:

Day 1 – ABC, CBS, NBC, BET, CNN, CRNTV, FOXNC, MSNBC and PBS
Day 2 – ABC, CBS, CNN, CRNTV, FOXNC, MSNBC and PBS