Film and TV content have made progress in depicting stories of disability, ads lag behind. Brands must engage with the disabled community or risk alienating them.
As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago.
Much like we see in Hollywood, the library of video game remasters, remakes and reboots is continually growing, engaging both gamers seeking nostalgia as well as many who hadn’t even been born when the originals were released.
Amid the global semiconductor shortage, U.S. auto manufacturers will need to focus on brand-building marketing efforts to stay top-of-mind with consumers until supplies normalize.
It’s time for brands to focus on back-to-school—even though August just started.
The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
Media has a powerful role in educating audiences about disabilities, both visible and nonvisible. But the representation gap is glaring.
Now, after more than 16 months of consumer dependence on connectivity and omnichannel experiences, the baseline for convenience is higher than ever—and consumer expectations from retailers will be, too.
A well-executed barbell strategy maximizes reach through consumer choice; viewers who prefer to stream will stream and those who prefer to watch on TV, whether live or time shifted, will do so.
LGBTQ+ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.