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For Women, It’s Past Time to Be Seen
Despite gains in gender equality, women are still missing on-screen, in advertising, and in board rooms. The pandemic has only compounded the pressure women are facing today, threatening to roll back the progress we've made.
The Electric Vehicle Revolution Demands Fresh Marketing Strategies
Learn how auto marketers can position themselves to defend and grow their share-of-market during today's era of electric vehicle disruption.
COVID-19 Changed the Advertising Playbook. Now What?
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.
The Podcast Audience is Growing, But Advertiser Focus Should be Sharpening
41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country’s total population.
Global Sports Sponsorships are Shifting East and Growing into New Categories
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
Celebrating Lunar New Year: Filling Up on Food, Family and Content
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.
Why Inclusive TV Matters to the Black Community—and the Media Business
As Black audiences look to invest their time and money on content, the diversity of content that platforms offer could be the deciding factor for consumers weighing which services to keep after a trial period.
Understanding the Importance of TV Among Black Families
Family is critical in the Black community, and without the ability to gather and socialize in the traditional ways, such as through family meals, worship services and visits to the salon, television has taken on a deeper meaning.
It’s Time For Your Media Planning To Focus On People
When planning and optimizing, brands need to re-focus their efforts on people—the north star for any marketing message, advertisement or campaign.
Amid the COVID-19 Pandemic, Home is Where the Connectivity Is
Given that connectivity affords millions of Americans the ability to work from home and provides countless children across the country access to virtual schooling, it’s fair to say that virtual is the new IRL.
