At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
In looking at store count trends over the past 10 years, we’re able to forecast which categories are most vulnerable to future e-commerce growth. That’s because store count changes across the U.S. have moved in sync with the adoption of e-commerce across categories.
With the flexibility to reallocate budget across select platforms, Tempo OMD used Digital Ad Ratings’ overnight reporting to identify optimisation opportunities.
When The Economist sought to expand its subscriber base in the U.S. and U.K., the company turned to Nielsen to better understand which of its tactics were working well, and how to best allocate its growing marketing budget to maximize subscriptions going forward.
Google commissioned a Nielsen study to tell the story of the Evolution of Video in the U.S. through historic and point in time data. The narrative focuses on core household and personal devices and means of video consumption in home and on the go.
During ad testing done with Nielsen Consumer Neuroscience, On the Beach was able to learn whether its trusted fallbacks were really working to build brand awareness.
There’s no question that music is a powerful influence on the brain, a fact that a German financial institute recognized when collaborating with Nielsen Consumer Neuroscience to test the effect that music had on their ad’s ability to communicate the idea of “trust.”one of their ads.
With a life-threatening cause on the line, it was crucial that DKMS, a blood cancer donation center, deliver their emotional message carefully in order raise awareness and elicit action from the audience.
The Ad Council set out to inspire fathers to be more involved in their children’s lives. It collaborated with Nielsen Consumer Neuroscience to test its “Cheerleader” ad.
Nielsen conducted live monitoring of branded assets during U.S. television broadcasts of the 2016 Ryder Cup, allowing the PGA of America make adjustments.
YouTube was specifically interested in understanding if there is evidence that viewership persists across both YouTube and linear television, showing that consumers use YouTube in concert with TV.
YuMe partnered with Nielsen Consumer Neuroscience to study the impact of immersive content in this new age of advertising.