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Case Study: Understanding Media Behaviors Across Generations
Case Study

Case Study: Understanding Media Behaviors Across Generations

Media
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Today’s multimedia, multi-platform world continues to challenge media professionals and advertisers as they try to reach audiences across generations. In order to understand how different generations navigate various platforms, Nielsen Consumer Neuroscience identified themes, trends, and best practices for reaching different age groups.

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Case Study: Understanding Media Behaviors Across Generations

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Tagged:
advertising | brand marketing | consumer neuroscience | cpg and retail | shopper

https://www.nielsen.com/us/en/insights/case-study/2011/understanding-media-behaviors-across-generations/

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