Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
With a relatively low number of reported cases of COVID-19 in Russia, Nielsen’s 700 auditors have largely been able to operate normally, barring the addition of face masks where individuals choose to use them.
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
The complexity of a country made up of over 6,000 inhabited islands with a population of more than 265 million people can never be underestimated. But for Nielsen’s retail data acquisition teams in Indonesia, the COVID-19 outbreak has been something they have tackled head on.
Katherine Kim and her team of 60 retail auditors had never had to deal with anything like the COVID-19 outbreak. Of course, no one had, and the sheer scale of it was daunting.
Joe Fan, who has a team of more than 1,200 retailer auditors operating across China, said access for his team was difficult at first, but they remained protected throughout the toughest days of the crisis.
During the early days of the COVID-19 outbreak, Murtaza Ahmed Khan, head of field operations in Pakistan and the Arabian Peninsula, said there were instances where outlets were selling high-demand items, particularly in traditional trade settings, for twice their normal retail price.
At the height of panic buying, Maurizio Nardiello, Data Acquisition Leader, Retail Measurement Service, Italy, saw retail sales reach levels that he normally sees only during holiday periods like Christmas. But once the initial rush on stores was over, sales plateaued outside of spikes driven by...