You’ve worked hard to get your CPG product into retailers’ assortments and on the shelf. Learn how data can help you avoid getting your CPG product delisted.
COVID-19 has put e-commerce adoption and growth into an overdrive, but it can also give businesses a misguided sense that expansion in e-commerce is enough to drive revenue organically. See how the right insights can help you drive your e-commerce strategy.
Getting your CPG product on shelf is the start of your journey. Learn how optimal pricing and promotions can drive a higher turn rate and post-launch success.
How do you find new opportunities for your CPG product after launch? Learn why the right data partner can help your transition to operationalization.success.
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
Shoppers have been primarily driven to buy based on health and safety concerns throughout the pandemic, but a second layer of consumption behavior has been emerging from those experiencing financial restraint.
Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.
Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.
By analyzing their category and the competitive landscape, pet brands can identify whitespace opportunities for growth and refine and sharpen their innovation strategy.
The Customer Intelligence Gap in CPG Advertising e-book outlines why unlocking quality 1:1 consumer data is essential for CPG advertisers to fight back against the disruption of trends in the marketplace.