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As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.
Discover the importance of using retail data to develop growth strategies and maintain successful category leadership in this infographic for CPG manufacturers.
Download our article for CPG manufacturers and to learn how to optimize assortment, trade promotions while establishing market opportunity to increase revenue.
To meet consumer and retailer needs, FMCG/CPG manufacturers must use granular data and have better visibility across the local supply chain to know where their products are going and when the next demand surge will occur.
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
Across the U.S. retail landscape, the convenience channel has been the offline channel to watch over the past year. With the country now in the throes of the COVID-19 pandemic, the convenience channel is poised to be even more dominant.
What would it take to rebalance topline market performance for alcohol? And how can current behavioral shifts toward take-out restaurant services and “off-premise”* alcohol sales be leveraged to offset the immense “on-premise” losses?
Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected...
Consumers in Latin America expect the impact of COVID-19 to be lengthy. In fact, a Nielsen study of 13 Latin American markets found that 76% of Latinos are now concerned about COVID-19, and 51% estimate that it’s here to stay for the next four months or even more.