Cannabis is poised to be the next big opportunity in the U.S. consumer packaged goods market (CPG). That opportunity, however, isn’t limited to just human consumers. Given the love that consumers have for their pets, the cannabis opportunity, particularly with respect to CBD, is just as big.
Understand your CPG decision-making style, the type of retail market data you need to fill in your knowledge gap, and how to use that data to grow your business.
What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a long-standing history with the big game, the growing Latinx* influence across the U.S. is inspiring many American football fans to swap their traditional fare for imported beer...
The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
How did this new CPG manufacturer of sunscreen products become a household name in the U.S.? It used Nielsen data to support its sell-in story and expansion goals. Our new infographic charts the Blue Lizard growth journey.
Learn how one CPG manufacturer grew from an up-and-coming company to a market leader in sunscreen, all in just three years. Download our case study.
Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space. And amid the juxtaposition of the sober-curious consumers and the premium...
As we close the book on 2019, brick-and-mortar drove the vast majority of grocery sales—particularly for fresh food—yet e-commerce maintained its meteoric rise. Understanding the factors that drove shoppers online purchase decisions in 2019 will help online grocers stack success in 2020.
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.
There’s no single definition for what constitutes healthy food today. And, Millennials have certainly indicated that health is not the sole factor driving changes in eating habits. Millennials are most likely to define healthy eating in practical ways, whereas surveyed Boomers, Greatest...