Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail landscape, it’s brand switching that manufacturers and retailers should keep a close eye on.
Today’s shoppers are, in many cases, omnivores, but they’re playing the field when it comes to exploring meat alternatives in their search for dietary protein. In fact, protein-seeking consumers are more likely than ever to consider all the options available to them.
With the rise of higher-end store brand products comes U.S. consumers’ inclination to spend more on store brands.
The team used Nielsen's Assortment and Space Optimization platform, a category-level analytics tool, to provide a voice to the customer in assortment recommendations and show retail buyers how they can maximize the potential of the category.
From marijuana sold via licensed dispensaries where it’s legalized for recreational use to hemp-derived products that are emerging at retail outlets, cannabis could generate new revenue for those that can capitalize on related opportunities. It could also pose significant risk for suppliers and...
A transaction today involves more than just an exchange of payment for goods and services. It involves an exchange of data and is a reflection of trust. In this report, we’ll review and link out to viewpoints on the consumer opportunities in play today to win that trust.
Consumers are increasingly embracing a flexitarian lifestyle, delving into both traditional meat and plant-based alternatives.
The Negroni—a bitter Italian cocktail—is making a comeback in local bars and restaurants throughout the U.S. But who's ordering them and how can your on-premise establishment benefit from their resurgence?
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.
Only 8% of global consumers say they are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.