At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
You need data to ensure your CPG product thrives, especially in crowded and competitive markets. Watch our video to learn how.
The FDA has began hearings examining the potential de-regulation of cannabidiol (CBD) from hemp within food products. This could have a major impact on the U.S. consumer packaged goods (CPG) industry—particularly for the snack and confectionery category.
This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across...
New and emerging CPG manufacturers need to know how to analyze their competitive landscape to give their product and business the best chance to succeed. To do this, they need a combination of market sizing, account-level, retail sales, competitive and consumer data to conduct an effective analysis.
Retail sales data and competitive data helps you form a complete picture of the best market for your product so you can operate more effectively. In today’s crowded CPG market that’s never been more critical. Find out how to use the right market data to understand your competitive CPG landscape...
Retail sales data and competitive insights can give you the edge you need to enter the market, fuel faster growth and go head-to-head with even the longest-standing players in your product category. Here are five ways you can use CPG retail data to get a leg up on your competition
Watch our webinar to learn how one mid-sized CPG manufacturer was able to unlock growth on the shelf by learning to speak the language of retailers and how you can too.
While beer and hot dogs are staple menu options Memorial Day weekend and through the summer months, a range of emerging options are joining them on the menu.
Think about your favorite martini, or perhaps a particular variation of the Moscow Mule. To get one—and a good one—you’ve traditionally had to rely on a good mixologist. Today, however, ready-to-drink adult beverages are freeing consumers from the confines of their favorite watering holes.
Are you launching, or looking to launch, an innovative new CPG product? Evaluating the risk of innovation can mean the difference between a CPG product breakthrough and a false start, so assessing and stemming risk should be a priority at every phase of development.