Insights

Let Them Eat Candy

Tough economic times have forced Americans to reduce their gasoline consumption and curtail spending sprees at the grocery store. But despite that, Americans are avidly consuming candy, Nielsen analysts told the Associated Press . Recent consumer research by Nielsen found that candy is one of...

Sony and The Supermarket

The Nielsen Company announced today that Sony Pictures Television (SPT)’s television and Internet properties reach households that account for 83.2% in annual spending for consumer packaged goods products.  This accounts for $346 billion in annual consumer spending.  The extensive analysis of...

It Pays To Be Green

Although it often costs more to buy green products, environmentally-friendly living is more popular than ever in the U.S. The Daily Texan writes that, according to a report by Nielsen and the Natural Marketing Institute, consumers with a green shopping agenda have generated $209 billion in profits...