At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
With the benefit of 24/7 connectivity and the ability to crowd-source opinions with the tap of a screen, today’s path to purchase is rapidly being influenced by others. But for members of the Latinx community, recommendations carry significantly more weight.
In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
Near-beers, premium soft drinks, mocktails, low- and non-alcoholic options, kombuchas and botanical tinctures all offer a wealth of opportunity for on-premise establishments to experiment with and promote to "sober curious" consumers.
As Americans gear up for summer and the Memorial Day weekend, we want to remember the real reason we celebrate—to honor members of the military who have made the greatest sacrifice for their country while serving in the U.S. Armed Forces.
Asian Americans are among the most digitally enabled and tech-adopting consumers in the country–and that plays a big role in how this group is influenced, engages with brands, seeks out information and makes purchase decisions.
From manufacturers to retailers, content creators to distributors, understanding the cultural drivers of behavior is essential for marketers to exercise empathy and establish real connections with Asian American consumers.
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
Online is quickly becoming a viable shopping channel—even for fast-moving consumer goods (FMCG). In fact, Millennials are driving the growth of online shopping for FMCG products, with 61% saying they buy FMCG products online.
Compared with Generation X and older generations, Millennials are at the start of their adult buying journeys. And as a result, this generation’s spending power is only going to increase over time.
Millennials represent 26% of households across America. And not only do Millennials hold great potential as the new wave of parents, they also carry their fair share of weight when it comes to FMCG spending—which will grow as they progress in their careers.