In this video, influencer, and activist Christina Mallon of Wunderman Thompson identifies strategies for improving representation of disability in advertising.
Film and TV content have made progress in depicting stories of disability, ads lag behind. Brands must engage with the disabled community or risk alienating them.
Media has a powerful role in educating audiences about disabilities, both visible and nonvisible. But the representation gap is glaring.
LGBTQ+ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.
After 50 years of female athletes pushing for more opportunity, the Olympic games are the biggest platform for gender equality in global sports, and the audiences are just as even.
The Olympics features men and women competing in the same events for medals of equal importance. And broadcasters and sponsors don’t differentiate.
For Cannes LIONS Live 2021, a panel of experts explored the importance of measuring content in order to strive toward more accurate representation.
During Nielsen’s Cannes LIONS Live 2021 virtual experience, a panel of industry leaders discussed Latinx and Afro-Latinx representation on screen.
In addition to being extremely engaged with sports content, sports fans are passionate about social causes, with animal welfare and equal opportunity slotting in as the causes they care about the most.
As the LGBTQ community has grown its footprint, digital connectivity has played a key role in the advancement of the community.