Nielsen Annual Marketing Report: The Age of Dissonance
This report offers a powerful view into the current state of the marketing industry. Understand the dynamics at play and identify promising areas of development for marketers and their media partners.
Amazon Share Is Declining Amid Online CPG Sales Growth…Is Now the Time to Double Down?
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?
The Importance of Incremental Lift
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.
How Marketing Analytics Drives Decision Making in Health Care
Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement...
Top 10 Questions to Ask Martech Vendors
Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of getting quotes and comparing features and functionality can be lengthy.
How Multi-Touch Attribution Helps Brands Master the Multiverse
The aim of the game for 2019 for marketers is to keep moving. To keep pace with consumers, marketers must continually test new marketing channels and tactics to supplement and evolve their acquisition strategies. But they also need to prove the impact of these investments on sales, revenue and...
The Database: Deciphering Digital's Role in Cross-Platform Advertising
In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media Communications, Nielsen Global Media, explore the role that digital plays in today’s ad landscape.
Our Head of Analytics on the Future of Attribution
While marketing mix modeling can answer key channel allocation questions, this approach only works at an aggregate level. To tactically understand how an individual spot or ad performs, marketers need multi-touch attribution.
Eight Best Practices for Implementing Multi-Touch Attribution
Savvy marketers realize the benefits of omnichannel marketing. They use sophisticated tactics to engage their best customers and prospects wherever they are—online, on their phones, watching video or TV, or out of home.
Four Best Practices for Maximizing Marketing Effectiveness
As consumer expectations and demands continue to evolve, marketers must keep pace. To create the best consumer experiences and the greatest returns for their business, they must pursue an audience-centric approach to marketing and advertising that puts the customer at the center of everything they...