At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Health care, personal care and household products are the top three non-food categories consumers buy online. But shoppers aren’t leaving edibles out of their online baskets: snacks, packaged grocery and beverages lead among food departments.
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
While several economic factors resulted in a retail contraction of nearly $3 billion in the first-quarter of 2017 (compared to first-quarter 2016), shifting consumption patterns are ultimately to blame for much of what we’re seeing across the retail space on a more holistic basis.
Today’s kids aren’t just carrying smartphones—they’re mastering them. In fact, many are just as skilled as their parents—or even more so. So whether they’re texting, playing a game, or engaging in myriad other activities, there’s no doubt that this digital demo is one that marketers...
Smartphones are no longer just for keeping in touch and playing games. Today, consumers also use the technology at their fingertips to research, run price checks and read reviews for a growing array of products they use in their daily lives.
Shoppers today are increasingly turning to e-commerce, and there's a big opportunity for FMCG brands and retailers looking to deepen relationships with consumers.
From new digital devices coming to the market to the growing interest in virtual reality, 2016 was a big year for digital. As the year comes to a close, Nielsen looked at some of the top trends in digital, including the top U.S. smartphone apps and operating systems.
With the holiday shopping season at a fever pitch, mobile devices and smartwatches are going fast. This season, 14% of U.S. mobile subscribers plan to purchase a phone or tablet, with 10% planning to purchase a smartwatch. And 72% who intend to buy a mobile phone are buying them for themselves.
In addition to providing more shopping agility than a traditional billfold, it provides an array of opportunities for marketers to reach consumers looking for ease and efficiency as they go about their holiday shopping.
With the rate of smartphone ownership in the U.S. continuing to climb, mobile has become a force to be reckoned within the world of digital advertising. The latest Nielsen Digital Ad Benchmarks and Findings report explored how successfully mobile ads in the U.S. are reaching their intended audience.