Nielsen worked with several major digital publishers to learn more about the audiences that engage with their content day-to-day, helping them to put the pieces of the consumer picture together for the first time using measurement metrics that are comparable to those used to measure TV audiences.
Despite this digital revolution, FMCG retailers have long found that the printed circular—the flyer that promotes a local store’s latest products and specials—has the farthest reach for marketing.
Health care, personal care and household products are the top three non-food categories consumers buy online. But shoppers aren’t leaving edibles out of their online baskets: snacks, packaged grocery and beverages lead among food departments.
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
While several economic factors resulted in a retail contraction of nearly $3 billion in the first-quarter of 2017 (compared to first-quarter 2016), shifting consumption patterns are ultimately to blame for much of what we’re seeing across the retail space on a more holistic basis.
Today’s kids aren’t just carrying smartphones—they’re mastering them. In fact, many are just as skilled as their parents—or even more so. So whether they’re texting, playing a game, or engaging in myriad other activities, there’s no doubt that this digital demo is one that marketers...
Smartphones are no longer just for keeping in touch and playing games. Today, consumers also use the technology at their fingertips to research, run price checks and read reviews for a growing array of products they use in their daily lives.
Shoppers today are increasingly turning to e-commerce, and there's a big opportunity for FMCG brands and retailers looking to deepen relationships with consumers.
From new digital devices coming to the market to the growing interest in virtual reality, 2016 was a big year for digital. As the year comes to a close, Nielsen looked at some of the top trends in digital, including the top U.S. smartphone apps and operating systems.
With the holiday shopping season at a fever pitch, mobile devices and smartwatches are going fast. This season, 14% of U.S. mobile subscribers plan to purchase a phone or tablet, with 10% planning to purchase a smartwatch. And 72% who intend to buy a mobile phone are buying them for themselves.