Insights

What’s Next in E-commerce?

As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.

Mobile Kids: The Parent, the Child and the Smartphone

Today’s kids aren’t just carrying smartphones—they’re mastering them. In fact, many are just as skilled as their parents—or even more so. So whether they’re texting, playing a game, or engaging in myriad other activities, there’s no doubt that this digital demo is one that marketers...

Tops of 2016: Digital

From new digital devices coming to the market to the growing interest in virtual reality, 2016 was a big year for digital. As the year comes to a close, Nielsen looked at some of the top trends in digital, including the top U.S. smartphone apps and operating systems.

The Most Wonderful Time of the Year—For Shopping!

With the holiday shopping season at a fever pitch, mobile devices and smartwatches are going fast. This season, 14% of U.S. mobile subscribers plan to purchase a phone or tablet, with 10% planning to purchase a smartwatch. And 72% who intend to buy a mobile phone are buying them for themselves.

Tapping the Full Potential of Mobile Advertising With the Personal Touch

With the rate of smartphone ownership in the U.S. continuing to climb, mobile has become a force to be reckoned within the world of digital advertising. The latest Nielsen Digital Ad Benchmarks and Findings report explored how successfully mobile ads in the U.S. are reaching their intended audience.